Interactive Branding and the Built Environment

A session at SXSW Interactive 2011

Sunday 13th March, 2011

4:30pm to 4:45pm (CST)

In architecture and design, form traditionally follows function, but we need to stop pretending that you can build a room without thinking about what you’re going to put inside it. The company website as a singular destination is being rendered obsolete by an avalanche of 5-star scale ratings. The 30-second spot is the proverbial dead horse of the branding/advertising world. How can we as designers and technologists embrace this blurring of the line between physical and virtual? Why can’t form and function evolve together, informing and mutating each other along the way?

How do consumers engage with your brand when the smart-phone goes in their pocket? How can we reinvigorate the digital age through actual physical interaction? What kind of team do you need to do it? Explore the power and promise of interactive branding in the built environment.

Hornall Anderson’s Chief Experience Officer Jamie Monberg will talk about successes and lessons learned integrating digital interactive into environmental experiences for clients like The Empire State Building, The Willis (formerly Sears) Tower, The Space Needle, and Microsoft.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Jamie Monberg

jamie monberg. chief experience officer at Hornall Anderson. he likes flying, friends, and kittehs. bio from Twitter

Next session in Ballroom E

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9 attendees

  • Chris Heathcote
  • Briankrat
  • Dave Curry
  • Mr. Addenbrooke
  • Lars Holst Lyberg
  • Eliza Lochner
  • Kyle West
  • jamie monberg
  • Trey Biggs

15 trackers

  • Andrea Nordgren
  • Jessica Clark
  • Sean Patrick Henry
  • Brian Truax
  • Cliff Whitecoat
  • PF Samuelson
  • Dan W
  • Iskander Smit
  • Jake Przespo
  • Joris
  • James Stewart
  • liangcw
  • Online Prism
  • Shelley Cook
  • tim deSilva

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Time 4:30pm4:45pm CST

Date Sun 13th March 2011


Ballroom E, Austin Convention Center

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