It's Not Scalable and That's OK: One-Shot Campaigns

A session at SXSW Interactive 2011

Sunday 13th March, 2011

5:45pm to 6:00pm (CST)

Crazy parties, bobble head swag, content audited by human beings: None of these things are scalable, but they can make a huge impact on the feelings and affinity people have towards a particular company.

This panel will discuss marketing strategies that helped some of the best companies build a true personality around their brands. These types of campaigns might not be scalable, but that's O.K. because we end up loving them.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Michelle Broderick

Charting the course for @Uber_Sea. Mentor @500startups. Frequently suffers from wanderlust, design envy, and food comas. bio from Twitter

16 attendees

  • Stan Phelps
  • Alessio Gianni
  • Arjan van de Steeg
  • Briankrat
  • Chris Morton
  • Cristiano Dias
  • Gui Ambros
  • hugh garry
  • Jon Lim
  • Justine Jordan
  • Michelle Broderick
  • Gene Smith
  • Rory ︻╦╤─
  • Shion Deysarkar
  • The People's Pope
  • Trey Biggs

22 trackers

  • Andrea Nordgren
  • Chris Heathcote
  • Bally Social27
  • Brian Truax
  • Keith Chu
  • Cliff Whitecoat
  • Darby Frey
  • Chan
  • Dan W
  • Joe Cox
  • Josepf Haslam
  • Matthew Hawn
  • Katie Felten
  • liangcw
  • Liang Shi
  • Online Prism
  • Patricia Marinho
  • Paul Annesley
  • Pelle Sten
  • @r4vi
  • Shelley Cook
  • Thomas Daly

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Time 5:45pm6:00pm CST

Date Sun 13th March 2011


Ballroom E, Austin Convention Center

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