Marketing Through The Back Door. APIs And You

A session at SXSW Interactive 2011

  • Vanessa Montes

Sunday 13th March, 2011

4:00pm to 4:15pm (CST)

Foursquare, Facebook, Twitter, Gowalla – when it comes to working with these Social Networking platforms, agencies and brands can often be made to feel as though they’re waiting in line at the hottest club in town with no guarantee of getting in, while the VIPs easily glide by the bouncer. For example, Foursquare reportedly gets upwards of 700 inbound e-mail requests per week – which can make you feel like your agency or brand is on the outside looking in. Well that’s no excuse for not doing something revolutionary.

This session will examine how APIs are revolutionizing the marketing and advertising landscapes, and unveil the “secret sauce” of how your brand or agency can bypass the bottleneck at the front door, avoid major spending commitments, and successfully leverage the power of these platforms in ways you’ve never dreamed of.

Panelists will share their insights across a spectrum of the most popular location-based and social media platforms, the challenges in working with them, and unveil the secrets of how to engage your customers by exploiting the open APIs of these platforms -- without ever working directly with them or even getting them on the phone.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Vanessa Montes

Next session in Ballroom E

4:15pm How Brands Are Using Entertainment & Social Media by Rami Jabaji

18 attendees

  • Sean Patrick Henry
  • Brian Truax
  • Chuck Fletcher
  • Eddie Stover
  • Geraldine Le Roux
  • Gui Ambros
  • John Crosby
  • Jeremy Hatfield
  • Jon Lim
  • Julian Pscheid
  • Jeff Whitmire
  • Kyle West
  • Georgetta Nicol
  • roycifer
  • rpmware
  • Siu Rui Quek
  • Zvi Band
  • Stephen Wyatt Bush

23 trackers

  • Anna Manasova
  • Chris Heathcote
  • Bill Day
  • Paul Mison
  • Chiara Bernasconi
  • Cristiano Dias
  • Darby Frey
  • Annette
  • Eric Kramer
  • Herb Zoota
  • Heather Alden
  • PF Samuelson
  • Dan W
  • Jose
  • James Stewart
  • liangcw
  • Loulia Miller
  • Gene Smith
  • Nicole Hennig
  • Online Prism
  • Herman Kuiper
  • Shelley Cook
  • Kipp Jones

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Time 4:00pm4:15pm CST

Date Sun 13th March 2011


Ballroom E, Austin Convention Center

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