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Paying with Data: How Free Services Aren't Free

A session at SXSW Interactive 2011

Sunday 13th March, 2011

3:30pm to 4:30pm (CST)

Until privacy advocates start freaking out about Facebook privacy settings or default broadcast settings on Google Buzz, the general population doesn't quite understand just how much data they are offering up in exchange for use of free services on the internet. Just think: Facebook has your birthday, maiden name, maybe even pets' name; Google Voice has your cell number, your complete email history, your credit card, your browsing history, and in aggregate these individual data points add up to your online identity. Each field filled out, each click gets translated into data-driven product improvements or are used to serve up increasingly targeted advertisements.

Chris Anderson has explored the paradigm of "free" economics, but the concept hasn't been taken far enough to perhaps suggest that we think of each data point as an economic transaction occurring between the user and the service provider, even in these "free" services. This panel will explore the idea that perhaps all user inputs should be thought of as micro-transactions of data in order to better understand the burden of the data exposure implicit in those exchanges.

LEVEL: Beginner

About the speakers

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Julia Angwin

Journalist bio from Twitter

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Arvind Narayanan

Researcher at Stanford. I tweet about information privacy and security, tech policy, web tech, science. bio from Twitter

This person is speaking at this event.
Sara Marie Watson

Researching, thinking, and writing about personal data and the internet. Lived in Chongqing for a year. Starting @oiioxford this fall. bio from Twitter

This person is speaking at this event.
Sam Yagan

Next session in Room 9ABC

5pm Crowdsourcing: Innovation and/or Exploitation? by Fred Benenson, Jonathan Zittrain, Lada Adamic and Lukas Biewald

22 attendees

  • Andy K. Cheng
  • Carrie Stalder
  • Clementine Gallot
  • Dean Cruse
  • Daniel Hoyos
  • Elja
  • Ed Costello
  • erwin blom
  • Julia Angwin
  • Marko Karppinen
  • Matt Keeler
  • Mike Amburn
  • Manish Shah
  • Nick Ducoff
  • Phoebe Connelly
  • Rachel Mercer
  • Arvind Narayanan
  • Reinier Ladan
  • Shion Deysarkar
  • Jason Silverstein
  • Sara Marie Watson
  • wilbertbaan

19 trackers

  • David Damore
  • Joen
  • Beau
  • Charlie Park
  • michael
  • Herb Zoota
  • PF Samuelson
  • John Keefe
  • Greg Cooksey
  • liangcw
  • Mark Meeker
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Steve Myers
  • Nat Duffy
  • Herman Kuiper
  • Peter Zingg
  • romyfitz
  • TH Schee
  • Alex Schaffert

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When

Time 3:30pm4:30pm CST

Date Sun 13th March 2011

Where

Room 9ABC, Austin Convention Center

Session type

Panel

Session Hash Tag

#payingwithdata

Short URL

lanyrd.com/scqmp

Official session page

schedule.sxsw.com/…event_IAP6446

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