Poked, Liked & Re-Tweeted: A Google Love Story

A session at SXSW Interactive 2011

Sunday 13th March, 2011

4:45pm to 5:00pm (CST)

For too long SEO and social pundits have battled it out – “social media creates links and visibility in search!” …..”social is about conversation and engagement, screw search!” Will there ever be a true synergy between these two? The engines certainly think so and now more than ever search really does need social and social impacts search more than ever. How? Why? How do you do it, and do it right, without violating the tenants of engagement and the almighty Conversation? Alisa Leonard of iCrossing will present a compelling narrative and case studies that illustrate just how the long awaited synergy between search and social is real and how it can be leveraged to drive performance and results. For real this time, we promise.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Alisa Leonard

VP, Strategy & Planning @iCrossing, Dataportability Project Communications Chair, all-around web geek bio from Twitter

Next session in Ballroom E

5pm Apps vs. Mobile Web: Which to Reach Consumers? by Patrick Mork

10 attendees

  • Alisa Leonard
  • erwin blom
  • Jon Lim
  • Charles Klein
  • Martijn van Erp
  • Rachel Yeomans
  • Shane Guymon
  • Siu Rui Quek
  • TechSmith
  • Yvonne

10 trackers

  • Daniel Joseph Byrd
  • Dustin Mihalik
  • Jason Reynolds
  • Wade Austin
  • Orson Ka'ili
  • liangcw
  • Georgetta Nicol
  • Online Prism
  • Shelley Cook
  • Tan Lam

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Time 4:45pm5:00pm CST

Date Sun 13th March 2011


Ballroom E, Austin Convention Center

Session type


Session Hash Tag

#sxsw15 #sxswiC

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