Privacy vs. Relevance: Who Smells the Tension?

A session at SXSW Interactive 2011

Sunday 13th March, 2011

3:30pm to 4:30pm (CST)

Generic, digital experiences suck for both users and businesses alike. People expect to be treated as individuals with unique perspectives and needs. When executed appropriately, everyone benefits from more targeted content. But when does personalization go too far? With digital technology collecting data at an unparalleled rate, there is a risk of this information being breached, mishandled or assumed incorrectly. This session delves into the cost and benefits of using digital and offline data to create a more personalized experience, and investigates the best ways to build these data-driven experiences without trampling over the privacy rights of the public.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Jason Carmel

I do web tinkering at ZAAZ. That's right. I tinker. bio from Twitter

Next session in Big Bend

5pm Trust in Social Media: Is Censorship Succeeding by Bill James

7 attendees

  • Abbi Siler
  • Jason
  • Eamonn O'Brien-Strain
  • ijbro
  • Jesse Burkunk
  • Ricky Yean
  • Shion Deysarkar

8 trackers

  • Andy K. Cheng
  • Sean Patrick Henry
  • Bruno Alves Mendonça
  • Dawn Marie B
  • Dan Weingrod
  • PF Samuelson
  • Jay Patel
  • Simon St.Laurent

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Time 3:30pm4:30pm CST

Date Sun 13th March 2011


Big Bend, Hyatt Regency Austin

Session type

Core Conversation

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