Social Media: Driving Brand Activation and Loyalty

A session at SXSW Interactive 2011

Sunday 13th March, 2011

5:30pm to 5:45pm (CST)

This could be solo...but would work well in a panel situation too.
I've been doing some speaking at (3 and 1 upcoming) national conferences on the topic of social media advanced analytics, building social media data marts, text mining of raw comment data, and resulting competitive analysis aroud actual supermarket data, customer segmentation, customer ativation and customer loyalty with the BrandMeter (TM) developed by Core Analytics, LLC. This same concept could be applied to a specific group of bands, directors/actors, or films (before and after launch) to show how to mine public buzz (raw comment data) in the same way and do a comparative analysis with time series data...focusing on brands that are highly relevant to the conference or sponsors. We have the ability to collect data on any brands to support this...so that's an open option.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Kimberly Chulis

Co-Founder, Consumer Scientist and CEO at Core Analytics and Game Loyalty. We provide advanced analytics for social, mobile, and games. bio from Twitter

Next session in Ballroom E

5:45pm It's Not Scalable and That's OK: One-Shot Campaigns by Michelle Broderick

12 attendees

  • Audrey Matthias
  • Andrew Weber
  • Bruno Alves Mendonça
  • Dean Cruse
  • Jesse Burkunk
  • Jenn Deering Davis
  • Kimberly Chulis
  • Rachel R
  • Randy Mah
  • Scott Gulbransen
  • Stefan Nowak
  • Trey Biggs

20 trackers

  • patrickweir
  • Andrea Genevieve
  • Andrea Nordgren
  • Arjan van de Steeg
  •  Chris Heuer
  • Eric Kramer
  • Heather Alden
  • PF Samuelson
  • C.J. Jackson
  • Jason Reynolds
  • Jenn Howard
  • Joe Cox
  • Orson Ka'ili
  • Katie Felten
  • liangcw
  • Mikael Nerde
  • Online Prism
  • Patricia Marinho
  • Trish Lawrence
  • Tan Lam

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Time 5:30pm5:45pm CST

Date Sun 13th March 2011


Ballroom E, Austin Convention Center

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