Sports & Music: Perfect Harmony

A session at SXSW Interactive 2011

  • Brian Jennings

Sunday 13th March, 2011

12:30pm to 1:30pm (CST)

Technology has radically altered the face of the music industry; the marketing platforms of yesteryear are no longer sufficient for audience development and distribution. As a result, the industry must rely on new platforms - Internet, mobile, on-demand, social networks - to drive demand. The proposed presentation will examine how professional sports has emerged as another powerful new platform for the music industry to help drive demand, engagement, distribution and revenue. Attendees of this presentation will learn about:

  • The natural synergies between the music industry and pro sports
  • The demographic overlays
  • The wealth of potential integrations between music and sports (products, merchandise, events, etc.)
  • The artists and leagues/teams that are innovating in this area
  • Future development and distribution opportunities between artists and leagues/teams

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Brian Jennings

Next session in TX Ballroom 5-7

3:30pm Building Community in a Blogger-Eat-Blogger World by Mando Rayo, Addie Broyles, Tolly Moseley and Pam Penick

1 attendee

  • hugh garry

2 trackers

  • liangcw
  • Tom Spalding

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 12:30pm1:30pm CST

Date Sun 13th March 2011


TX Ballroom 5-7, Hyatt Regency Austin

Session type


Session Hash Tag


Short URL


View the schedule



See something wrong?

Report an issue with this session