Transmedia: Transmonetisation -- Getting Rights and Making Money

A session at SXSW Interactive 2011

  • James Kay
  • Alex Chapman

Sunday 13th March, 2011

3:30pm to 4:30pm (CST)

Transmedia is here, and it's here to stay. More and more owners are looking to transmedia as a way of extending the reach of their content. We will explore the current landscape and economics within transmedia but also propose new business models for the monetisation of transmedia content. The speakers are the first true transmedia lawyers in the UK. They have impeccable credentials to speak about all aspects of deal-making in this space. The first part of the presentation will focus on rights and money and include a discussion of which rights are required to launch a transmedia campaign; who should have an interest in those rights; how should those interests be regulated and how to control the transmedia process in a split rights world. The second part will consider the the ways in which these rights can be monetised; the current and new economic models for monetising these rights and what transmedia deal-making will look like in the future. We will then close by looking at transmedia for all - how accessible are these strategies to producers and content owners. Creating a compelling content proposition is critical to the success of a transmedia project but if content owners can walk a little faster and stand a little taller they have an opportunity to lead the way, and become stakeholders in the future of transmedia exploitation.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
James Kay
This person is speaking at this event.
Alex Chapman

Next session in Salon C

5pm Transmedia Artists Guild: New Media Needs New Advocacy by Jay Bushman and Steve Peters

2 attendees

  • Ashley Novak
  • Marko Karppinen

3 trackers

  • Adrian Hon
  • Dawn Borglund
  • liangcw

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Time 3:30pm4:30pm CST

Date Sun 13th March 2011


Salon C, Hilton Austin Downtown

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