Agvocacy 2.0: Adding a Human Voice to the Farm

A session at SXSW Interactive 2011

Sunday 13th March, 2011

5:00pm to 6:00pm (CST)

You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining 98% of people? Technology. The AgChat Foundation is working to end the divide between agricultural producers and the public by training farmers and advocates, developing strategic "agvocacy" campaigns, analyzing data, and funding scholarships. It's all part of helping everyone understand the production of food, fiber, and fuel in its many faces and how technology is changing everything.

The panel will consist of various leaders from the AgChat community, most of which are family farmers. Discussion will focus on the AgChat community: how it was built; its unusual diversity, including people, groups and ideologies sometimes otherwise not in agreement; how it grew beyond its basis in Twitter to other social media platforms; some typical discussion topics; and how the AgChat Foundation functions to equip farmers and ranchers with the tools to be credible online voices.

Complete program details can be found at www.agchat.org.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Jeff Fowle

Conservative, Christian, rancher, farmer, cattle, horses, hay, animal welfare specialist, Agvocate, husband & father bio from Twitter

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Zach Hunnicutt

My family and I turn sun, rain, soil, and seed into corn, popcorn, and soybeans in south-central Nebraska, and my wife and I have two kids. bio from Twitter

This person is speaking at this event.
Emily Zweber

Mom of 3-wife to @zweberfarms-Dairy farmer-Cookbook hoarder-@NPR junky-Executive Director @agchatfound-Opinions are my own bio from Twitter

This person is speaking at this event.
Chris Chinn

5th Generation Family Farmer bio from Twitter

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Marla Schulman

#ChiefIdeasOfficer #BuzzMaker #BrandAmbassador #Influencer #Connector #StartUpCheerleader #Wine #Travel #Photography #Soccer #1Mom2babymen3pups bio from Twitter

7 attendees

  • Chris Chinn
  • Dan Berger
  • Marla
  • Emily Zweber
  • Jeff Fowle
  • Andrew Richards
  • Zach Hunnicutt

6 trackers

  • Joen
  • Beau
  • liangcw
  • Mick Darling
  • TH Schee
  • Simon St.Laurent

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Time 5:00pm6:00pm CST

Date Sun 13th March 2011


Room 6AB, Austin Convention Center

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