Crowdsourcing: Innovation and/or Exploitation?

A session at SXSW Interactive 2011

Sunday 13th March, 2011

5:00pm to 6:00pm (CST)

You've probably already heard about crowdsourcing platforms like Amazon’s Mechanical Turk and CrowdFlower which offer anyone the ability to employ thousands of humans to perform on demand micro-assignments at pennies per task.

But does crowdsourcing even work? What value can thousands of dislocated clicks really provide? Is this really the future of online labor?

In this panel we’ll be examining the topic of crowdsourcing, the crowdsourced labor market, and the entrepreneurial and creative opportunities made possible by “human APIs.”

We’ll also tackle some of the newest innovations in crowdsourcing such as virtual labor for virtual goods where Farmville and other MMPOG gamers are awarded in-game currency for doing real-world microwork such as tagging photos and filling out surveys.

However there's growing concern that these Farmville migrant workers are being unfairly exploited. This is further complicated by the fact that many of them happen to be minors.

But does it even make sense to equivocate their work with “normal” labor? Are there really people living in developing nations that live hand-to-mouth on their income from crowdsourcing? Finally, what are the regulatory and social considerations that we can expect in the future for this space?

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Fred Benenson

kickstarter data guy, former full time current part time copyright activist, @thessaly amour, rubiks cube, cycling and japanese food enthusiast bio from Twitter

This person is speaking at this event.
Jonathan Zittrain

Professor @Harvard_Law, @Kennedy_School, @HSEAS Comp Sci Dept. + @BerkmanCenter; @EFF and @InternetSociety board member bio from Twitter

This person is speaking at this event.
Lada Adamic

Associate Professor, School of Information (+ Complex Systems and EECS), University of Michigan bio from Twitter

This person is speaking at this event.
Lukas Biewald

I'm the founder of CrowdFlower/Dolores Labs. bio from Twitter

51 attendees

  • Andrew Cornett 🤙🏻
  • Ben Carlos Thypin
  • Christina Cacioppo
  • Christophe Cauvy
  • Christina Xu
  • Clementine Gallot
  • Dean Cruse
  • deb schultz
  • Dustin Dolginow
  • Dominic Campbell
  • Dan Phiffer
  • Mr. Addenbrooke
  • Dan Weingrod
  • Kanae MURAKI
  • erwin blom
  • Michiel Frackers
  • fred benenson
  • gameguy43
  • Geraldine Le Roux
  • Heather Rasley
  • Hillary Hartley
  • Henriette Cramer
  • Jamie Wilkinson
  • Jenn Gustetic
  • Jen van der Meer
  • Jobmuscroft
  • Kat Mandelstein
  • keithmcarthur
  • katherine maher
  • Kyle Wiens
  • Lukas Biewald
  • Lada Adamic
  • Laurel Ruma
  • lovisa
  • mona kasra
  • Michael Morisy
  • Nick Ducoff
  • Christian Giordano
  • Martijn Pannevis
  • Nick Parish
  • Paul Annesley
  • Richard Nash
  • Jon Phillips
  • Rob Myers
  • Rohan Gunatillake
  • Salim Virani 🌍🇪🇺
  • Samuel Cole
  • vikramtank
  • Wesley Chen
  • Andy Baio
  • Jonathan Zittrain

43 trackers

  • Angela Fujita
  • Aleks Krotoski
  • Andrea Nordgren
  • Chris Heathcote
  • ash_patel
  • Ben Ward
  • Bev Godwin
  • Ryan McCormack
  • Sean Patrick Henry
  • Bruno Alves Mendonça
  • Brian Truax
  • Keith Chu
  •  Chris Heuer
  • Alex Howard
  • Don Cruse
  • Dr. Keely Kolmes
  • Eric Kramer
  • finn
  • Guthrie Dolin
  • Chan
  • PF Samuelson
  • Bob Jansen
  • Jay Patel
  • Matthew Hawn
  • karina brisby
  • Kevin Koehler
  • Lee Bryant
  • Ben Tesch
  • Marty DeAngelo
  • Matthew Levine
  • mekalav
  • Misha Tepper
  • Steve Myers
  • Nicole Hennig
  • Patricia Marinho
  • Brett Camper
  • Rachel Coldicutt
  • Rachel Mercer
  • Trish Lawrence
  • Shelley Cook
  • R. Kyle Everett
  • Audrey Vaughn
  • William Eggers

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Time 5:00pm6:00pm CST

Date Sun 13th March 2011


Room 9ABC, Austin Convention Center

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