Investigative Tweeting? Secrets of the New Interactive Reporting

A session at SXSW Interactive 2011

Sunday 13th March, 2011

5:00pm to 6:00pm (CST)

How did a nonprofit news operation scoop the New York Times and Washington Post in breaking news and on-the-ground photos and video of the BP oil spill catastrophe? And why did drive-by readers suddenly become community evangelists for this coverage, spreading the word about reporters' Twitter feeds, supporting investigations financially, and going vigilante on rude website commenters? We'll tell you step by step how Mother Jones magazine did it and how you can replicate our wild success. We'll also talk about how a print-media stalwart can transform itself into a nimble 24/7 news operation, and why social media is God's gift to journalism. Bring your ideas, this will be an interactive session: We'll highlight 5 other under-the-radar media experiments and why they worked, 10 practical tips media professionals need to learn from Silicon Valley, and work with interested audience members in a (gentle) experimental pitch slam.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Monika Bauerlein

Co-Editor of Mother Jones + mother of 3 = espressochocoholic bio from Twitter

12 attendees

  • Caitlin Dewey
  • erwin blom
  • Gerson Veenstra
  • Heleen van Lier
  • Jesse Burkunk
  • Joseph Miller
  • Greg Cooksey
  • Ben Tesch
  • Monika Bauerlein
  • Yesenia Sotelo
  • Lisa van Gelder
  • wilbertbaan

18 trackers

  • Anonymous
  • Jessica Clark
  • Chris Sweet
  • Daniel Joseph Byrd
  • Simon Wright
  • Gina Trapani
  • Jason Reynolds
  • John Keefe
  • Orson Ka'ili
  • Liang Shi
  • Joy Mayer
  • Steve Myers
  • Patricia Marinho
  • Pessimist
  • Tan Lam
  • Aurelio Tinio
  • Ted Leung
  • Alex Schaffert

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Time 5:00pm6:00pm CST

Date Sun 13th March 2011


S. Capitol View, Sheraton Austin Hotel at the Capitol

Session type

Core Conversation

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