For brands to remain competitive, we all know smartphones, iPads, apps—they simply can’t be ignored. But are marketers excitedly turning to ‘the new frontier,’ without knowledge of who’s on the other end of that mobile device? Mark López, COO of Terra USA, shares key insights into the demographic far and away representing the heaviest mobile users—Hispanics. The numbers make it crystal clear that Hispanics are more avid users of wireless services and broadband, both mobile and at home, than non-Hispanics, and are more receptive to online ads than non-Hispanics. Terra’s propriety research on mobile behavior and content strategies within this important market will inform attendees of the importance of connecting with the consumer and, simply, knowing who’s most into their phone. Finally, acting ahead of the curve, this demographic can inform marketers - and the rest of the population - how to best make use of the mobile space.
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