Transmedia Artists Guild: New Media Needs New Advocacy

A session at SXSW Interactive 2011

Sunday 13th March, 2011

5:00pm to 6:00pm (CST)

Transmedia is a big buzzword in entertainment. Most of the conversation around transmedia has been focused on large media corporations with major franchises to advertise. But companies don't make transmedia - people do. At last year's SXSW a group of these people -- transmedia, ARG and net-native story designers -- convened to discuss the challenges of making a living and thriving in this landscape. The bitch session spurred a call to action, and the plans were laid for a new advocacy organization to serve individual producers and artists working in this still-hazily defined world -- the Transmedia Artists Guild.

TAG seeks to fulfill needs that are currently being overlooked by the established creative guilds and advocacy organizations, including: 1) Providing a community for professional practitioners; 2) Advancing clear definitions of what transmedia creators do; 3) Fostering a culture of credit in the transmedia space and 4) Aiding companies in need of transmedia talent in finding professional practitioners.

LEVEL: Advanced

About the speakers

This person is speaking at this event.
Jay Bushman

Writer and Designer at Fourth Wall Studios. Purveyor of platform agnostic fictions. bio from Twitter

This person is speaking at this event.
Steve Peters

Alternate Reality Entertainer, transmedia-buzzword hater, international bowling ball thief. bio from Twitter

10 attendees

  • Adrian Hon
  • Andrea Phillips
  • Michael Pusateri
  • erwin blom
  • Jay Bushman
  • Pras Subramanian
  • rich epstein
  • Simon Staffans
  • Steve Peters
  • Stephan MacLeod

7 trackers

  • Antonio Kaplan
  • Claire Buffet
  • Dawn Borglund
  • Jory
  • liangcw
  • Pelle Sten
  • Shelley Cook

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Time 5:00pm6:00pm CST

Date Sun 13th March 2011


Salon C, Hilton Austin Downtown

Session type

Core Conversation

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