Brave New World: Debating Brands' Role as Publishers

A session at SXSW Interactive 2011

Saturday 12th March, 2011

9:30am to 10:30am (CST)

Gone are the days when brands needed to rely on high profile stories to establish credibility –today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, they just create their own site on the topic. At time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands.

As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape –including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Gary Kim
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Tom Ashbrook

Host of NPR's On Point bio from Twitter

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Lora Kolodny

send me: innovation, tech, environment, startup, design, arts & deal news. Tweets are my own. RTs are not endorsements. email loraekolodny[at]gmail.com bio from Twitter

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Pawan Deshpande

CEO of HiveFire, Inc. See full bio here: http://www.linkedin.com/in/pawandeshpande bio from Twitter

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Joe Pulizzi

Founder, Content Marketing Institute; Co-Founder, Orange Effect Foundation; Author, #KillingMarketing #ContentInc. #orange bio from Twitter

Next session in Ballroom F

11am Banking on Big Brands/Celebs for the Web by Paul Kontonis, David Tochterman, Amber Lawson and Kevin Pollak

29 attendees

  • Amy Hayes
  • Becky Minervino
  • Briankrat
  • Bryan Jones
  • Brian Duggan
  • Dave Knox
  • emisare
  • Erica Carnevale
  • Gary Kim
  • Jeanne Connon
  • Joe Pulizzi
  • johnnyrotten67
  • Kate Page
  • Koen Verhagen
  • Lora Kolodny
  • MaryTreseler
  • Ramona Collins
  • Nick Parish
  • Kevin Dugan
  • Ricky Yean
  • Robbie Whiting
  • Jeff Wallace
  • Sanford Dickert
  • Shane Petty
  • TechSmith
  • Derek Flanzraich
  • R. Kyle Everett
  • Tom Ashbrook
  • Pawan Deshpande

44 trackers

  • Francesco D'Orazio
  • Chris Heathcote
  • Allison McCarthy
  • audrey mehler
  • Paul Mison
  • bradstrong
  • Sean Patrick Henry
  • Bruno Alves Mendonça
  • Brian Truax
  • Cat Posey
  • Cliff Whitecoat
  • Cristiano Dias
  • dennisMBA2000+connex (dennismdel@live.com) MOST VIEWED
  • Derek Curtis
  • Dan Weingrod
  • edwardboches
  • Eric Kramer
  • Frank Chiachiere
  • Gail Doggett
  • Guthrie Dolin
  • Marieke Hensel
  • Herb Zoota
  • Josh Hallett
  • Jason Reynolds
  • Jeremy Bell
  • Joe Cox
  • Justine Jordan
  • Francisco Kemeny
  • liangcw
  • Liang Shi
  • MagCloud
  • Marla Erwin
  • Danielle Szetho
  • David Beaudouin
  • Online Prism
  • Patricia Marinho
  • Laura Fitton
  • Trish Lawrence
  • S. Daniel Leon
  • Seana Norvell
  • Selena Ricks
  • Warren S
  • Stephen Edmondson
  • chris valdez

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Time 9:30am10:30am CST

Date Sat 12th March 2011


Ballroom F, Austin Convention Center

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  • Get Content Get Customers

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