How Many Rungs?: Social Change & the Engagement Ladder

A session at SXSW Interactive 2011

Saturday 12th March, 2011

9:30am to 10:30am (CST)

Slacktivism versus real engagement is a false dichotomy - the fact is that smart technologists who care about the world are innovating new ways for people to get involved in the causes they care about. Get used to it.

Now, however, as we enter the next phase of this trend, questions still circle around the relationship between the new, less tested forms of involvement and traditional forms of volunteering and service that are still the bedrock of thousands of social change organizations.

If new technologies are adding more rungs to a ladder of engagement in the form of sharing, viral promotions, micro-volunteering, and micro-giving, what's at the top and the bottom? Where do these actions live beside other innovative, non-technical forms of volunteering -- such as pro bono and skilled models? And what are the right business models for social enterprises that are innovating these technologies?

Join moderator Robert Rosenthal from the pioneering social enterprise VolunteerMatch (www.volunteermatch.org) as he discusses these issues with technologists from three bleeding edge social change Web services: Dan Jacobs, founder of Everywun (www.everywun.com), Jacob Colker, co-founder of The Extraordinaries (www.beextra.org), and George Weiner, CTO of DoSomething.org.

LEVEL: Intermediate

About the speakers

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George Weiner

George is the CTO of http://DoSomething.org and writes for Huffpo at http://Huffingtonpost.com/george-weiner bio from Twitter

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Patty Huber

Leading social innovation at Groupon. bio from Twitter

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Robert Wolfe

If you don't give back no one will like you. bio from Twitter

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Robert Rosenthal

Head Comm guy at VolunteerMatch. Look for tweets on #nonprofits #socialgood #CSR #nptech #sm4sg #socent & #media. I heart OAK. bio from Twitter

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Jacob Colker

Co-Founder and Chief Evangelist of Sparked.com (the microvolunteering network). Spicy food fanatic. Musician. bio from Twitter

Next session in Room 6AB

11am Let's Hook Up: Brands, Celebs, and Non-profits by Katie VanLangen, Chris Brewer and Paul Rieckhoff

22 attendees

  • brenton
  • Ben Essen
  • crowdrise
  • Dan Michel
  • Elja
  • emisare
  • george weiner
  • Jacob Colker
  • Jenn Gustetic
  • Josepf Haslam
  • Kelly Abbott
  • kickme444
  • Loulia Miller
  • Malcolm C. Ong
  • MeghanNesbit
  • Martha McLean
  • Noland Hoshino
  • Patty Huber
  • Shiso Social
  • Yesenia Sotelo
  • Robert Rosenthal
  • yon nuta

15 trackers

  • Logan Bazar
  • Cristiano Dias
  • Damian Damjanovski
  • Frank Chiachiere
  • Heather Alden
  • PF Samuelson
  • Jackie Shelley
  • Jenn Howard
  • Mandy Shunk
  • Patricia Marinho
  • peterkoechley
  • Shelley Cook
  • Sheryl Soo
  • Tyson Hanrahan
  • Vik Doddi

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Time 9:30am10:30am CST

Date Sat 12th March 2011


Room 6AB, Austin Convention Center

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