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Mobilizing Performance from Search

A session at SXSW Interactive 2011

Sunday 13th March, 2011

9:30am to 10:30am (CST)

By 2012, 20 percent of all search queries will come from a mobile device. While there is growing focus on creating mobile site experiences and applications, not enough businesses focus on their mobile search experience. Just because you’ve optimized search for the desktop doesn’t mean it works on a mobile device. Mobile search is different than desktop search—and for many businesses, it’s a critical step toward customer success. Our discussion focuses on three core actions: how to identify unique business opportunities for mobile search, how to optimize for mobile search, and how to measure the performance and value of mobile search.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Rich Devine

Director of Media Services at ZAAZ. I help brands perform with search marketing, social media, and digital analytics. bio from Twitter

Next session in Salon K

11am People as Peripherals: The Future of Gesture Interface by Lee Shupp

4 attendees

  • Peter van Aller
  • Wade Austin
  • luciemclean
  • Rich Devine

18 trackers

  • Brett Bukowski
  • Bryan Jones
  • Brian Truax
  • Abhilash
  • Carson McDonald
  • Chris Sweet
  • Dan Weingrod
  • kathybabb
  • Kyle Martin
  • liangcw
  • mandy whaley
  • micah craig
  • Online Prism
  • Patricia Marinho
  • Penny Kim
  • Jason Lewis
  • romyfitz
  • Shelley Cook

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When

Time 9:30am10:30am CST

Date Sun 13th March 2011

Where

Salon K, Hilton Austin Downtown

Session type

Solo

Session Hash Tag

#mobilesearch

Short URL

lanyrd.com/scqtr

Official session page

schedule.sxsw.com/…event_IAP7156

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