Social Media Mythbusters

A session at SXSW Interactive 2011

Saturday 12th March, 2011

9:30am to 10:30am (CST)

The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don't need a Facebook strategy!

Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs.

This session will focus on what worked early on, why it doesn't work now, and what companies need to be thinking about now in order to create and capture value from social business.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Peter Kim

Chief Solutions Architect @DachisGroup bio from Twitter

Next session in TX Ballroom 5-7

11am How the USPS Should Implement Social Media by Amber Hutchins

40 attendees

  • patrickweir
  • Audrey Matthias
  • Alissa Hurley
  • Andy Donner
  • antiks (@antiks)
  • Andrea Zediker
  • Becky Minervino
  • Randi Bender
  • Devi
  • Brandi Larsen
  • Bruce MacVarish
  • Clementine Gallot
  • Jasmine Trabelsi
  • danielc
  • Dean Cruse
  • jessica moreno
  • Walter Schwabe
  • Heather Alden
  • Jesse Burkunk
  • Jen van der Meer
  • Jeremy Fuksa
  • Jon Lim
  • John Payne
  • Justin Levy
  • kajsabengtsson
  • Bill Keaggy
  • Lynette Young
  • Maggie Hibma
  • Martijn van Erp
  • Amanda Thompson
  • Mick Darling
  • Nick Downing
  • Peter Kim
  • Peter Fasano
  • Ricky Yean
  • Robbie Whiting
  • Jim Durbin
  • Tan Lam
  • Trey Biggs
  • Trisha Jackson

45 trackers

  • Andrea Nordgren
  • Bryan Jones
  • Brian Truax
  • Chiara Bernasconi
  •  Chris Heuer
  • Damian Damjanovski
  • Daniel Joseph Byrd
  • Darby Frey
  • Derek Curtis
  • Dustin Mihalik
  • emisare
  • Eric Shaffer
  • Hundert Grad
  • Jason Reynolds
  • Jenn Howard
  • Johannes Kleske
  • John Foliot
  • johnnyrotten67
  • Jory
  • Julia Prior
  • Orson Ka'ili
  • Larry Archer
  • Lauren Parker
  • liangcw
  • Liang Shi
  • Loulia Miller
  • Chris Carter
  • Mandy Shunk
  • Marty DeAngelo
  • Matt Le Gresley
  • Herman Kuiper
  • Penny Kim
  • Pete Hwang
  • Laura Fitton
  • Trish Lawrence
  • Eddie Garrett
  • Seana Norvell
  • Jake Lowry
  • Sheryl Soo
  • Warren S
  • Erin Ledbetter
  • TechSmith
  • chris valdez
  • Sebastian Gerhard

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Time 9:30am10:30am CST

Date Sat 12th March 2011


TX Ballroom 5-7, Hyatt Regency Austin

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Books by speaker

  • Social Business By Design

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