What We Can Learn from Small Town Entrepreneurs

A session at SXSW Interactive 2011

Saturday 12th March, 2011

9:30am to 10:30am (CST)

The economy for small business has changed. You can't count on: a job, an income, a loan, the government. Resources are limited. Things no longer always go up. Society has changed. It is cycling away from big: big companies and big retail. Geographic advantage is shrinking, and competition is everywhere.

In order to thrive under these conditions, it is essential that every business build a community. Businesses are increasingly using social media to build their reputation and market their business. Companies spend their marketing dollars to find and participate in online communities based on a specific interest. In fact, social media like Facebook, Twitter and YouTube are frequently compared to the old time country store, where everyone knew everyone, and friendly conversations lead to doing business together.

Small town entrepreneurs have been building communities to grow their businesses for hundreds of years. We will unlock the secrets of rural entrepreneurs that can now be used to help anyone build a business regardless of where you are located.

Why small town entrepreneurs?

If every customer can talk to every other customer now, is there anyone who knows how to do business this way? Small town businesses.
If building community is the new way of marketing, who is still living by community and can teach us? Small towns. If the old country store is the model for social media, where do we find them? Small towns.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Barry Moltz

Getting Small Businesses Unstuck. Small Business Expert, Speaker, Author of 6 books, Radio Talk Host AM560. Black belt martial artist, and cyclist lover. bio from Twitter

This person is speaking at this event.
Becky McCray

Small town liquor store owner and cattle rancher. I share rural ideas for all business, as a speaker and in the book @smalltownrules.

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17 attendees

  • Stan Phelps
  • Abbi Siler
  • Andrea Zediker
  • barrymoltz
  • Becky McCray
  • Eddie Cohen
  • R3Z@ P.
  • Jason Ugie
  • Kim Hollenshead
  • Ryan Kuder
  • Sarah Khan
  • Sarah Rapp
  • Seana Norvell
  • Simon St.Laurent
  • Elisabeth Hoelzl
  • Noelle Weaver
  • Tiffany Monhollon

30 trackers

  • David Damore
  • Arena Reed
  • Jacob Ela
  • Ben Kutil
  • Carrie Stalder
  • Charlie Park
  • Christina Xu
  • Christopher Wimbush
  • Annette
  • Heather Alden
  • Jake Przespo
  • James Weiner
  • Jen Lee Reeves
  • James Stewart
  • lovisa
  • Chrys Wu
  • Chris Carter
  • Mandy Shunk
  • Mark R. Andrus
  • Marty McPadden 
  • Matt Le Gresley
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Matt Reed
  • @r4vi
  • Salim Virani 🇪🇺
  • Shelley Cook
  • sonderformat
  • Todd Budnikas
  • Audrey Vaughn
  • TyKisha

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Time 9:30am10:30am CST

Date Sat 12th March 2011


Salon AB, Hilton Austin Downtown

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Books by speaker

  • Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy (Que Biz-Tech)
  • Bounce!

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