Banking on Big Brands/Celebs for the Web

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

2010 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Will Arnett went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium due to the opportunity to exponentially increase its brand reach to a vast global audience.
With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include how digital studios, like Babelgum, provide a unique platform for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with these forward-thinking brands.
Babelgum is an integrated web and mobile video content platform, available on-demand to a global audience. Its international comedy business develops, produces, packages, programs, markets and distributes original series across its IPTV, fixed and mobile platforms. Babelgum Comedy collaborates with celebrity talent and creators to provide professionally-produced, brand-friendly content and is strategically programmed and curated by Amber J. Lawson.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Paul Kontonis

socratic ramblings and digital media evangelisms from a proud Greek, chairman of @iawtv, GM of @magnetmediafilms originals and @bwgsoccer soccer coach bio from Twitter

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David Tochterman

Rainmaker and Dot Connector. Head of Digital Media at Innovative Artists. Adjunct Professor, Syracuse University Los Angeles campus. bio from Twitter

This person is speaking at this event.
Amber Lawson

multiplatform strategist, online video content programming & development executive, board advisor & catalytic philanthropist bio from Twitter

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Kevin Pollak

Monkey. Not one of the original 4. bio from Twitter

Next session in Ballroom F

12:30pm Brand Journalism: The Rise of Non-Fiction Advertising by Bob Garfield, David Eastman, Kyle Monson and Brian Clark

17 attendees

  • AmberJLawson
  • Arjan van de Steeg
  • Andrea Zediker
  • Rocco Stallvord
  • Drew Brune
  • David Tochterman
  • amanda grandel
  • hugh garry
  • johnnyrotten67
  • Kevin Pollak
  • paul kontonis
  • Leo Laporte
  • Mike Bianchini
  • Patricia Marinho
  • Jeff Wallace
  • Rory ︻╦╤─
  • Suissa Messer

24 trackers

  • David Damore
  • Andrea Nordgren
  • Chris Heathcote
  • Devi
  • Bruno Alves Mendonça
  • Brian Truax
  • Cristiano Dias
  • emisare
  • Eric Shaffer
  • PF Samuelson
  • Kelly Hardwick
  • David Friedman
  • Jenn Howard
  • Jeremy Fuksa
  • Orson Ka'ili
  • liangcw
  • Liang Shi
  • Mandy Shunk
  • nickcharles61
  • Laura Fitton
  • Trish Lawrence
  • Geof Crowl
  • Salim Virani 🇪🇺
  • Seana Norvell

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Time 11:00am12:00pm CST

Date Sat 12th March 2011


Ballroom F, Austin Convention Center

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