Saturday 12th March, 2011
11:00am to 12:00pm
“Who are you going to believe, me or your own eyes” said Groucho Marx or as the wikiquote page for Groucho tells us, the line was actually spoken by Chico Marx.
This panel discussion will focus on the usage of eye-tracking to get quantifiable data to support what users see and what they don’t when they visit entertainment sites (e.g. sports, games, news, or book sites). While many entertainment sites use analytics to get information about user behavior, there is no way to measure the effectiveness of the visual aspect of their site. Users cannot rationally describe what they feel and what makes certain visual elements desirable; eye-tracking can help you measure such metrics.
This panel will bring in user experience managers, directors, and/or vice presidents who have an eye-tracking lab or have used eye-tracking consultancies to get data to support the value of photography and video on their site.
Psychology PhD, qual/quant researcher. Marketing, UX Strategist. Usability Designer. Amateur cook, food lover. Fantasy baseball champion. bio from Twitter
Interaction design experts specializing in conducting user research to help get the facts for their clients! Quantitative & Qualitative Pros. bio from Twitter
12:30pm AVAdventure: Digital, Handheld, User-defined Storytelling in Action by Adam Stackhouse
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