Believe Me or Your Own Eyes: Eye-Tracking Entertainment

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

“Who are you going to believe, me or your own eyes” said Groucho Marx or as the wikiquote page for Groucho tells us, the line was actually spoken by Chico Marx.

This panel discussion will focus on the usage of eye-tracking to get quantifiable data to support what users see and what they don’t when they visit entertainment sites (e.g. sports, games, news, or book sites). While many entertainment sites use analytics to get information about user behavior, there is no way to measure the effectiveness of the visual aspect of their site. Users cannot rationally describe what they feel and what makes certain visual elements desirable; eye-tracking can help you measure such metrics.

This panel will bring in user experience managers, directors, and/or vice presidents who have an eye-tracking lab or have used eye-tracking consultancies to get data to support the value of photography and video on their site.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Karl Steiner
This person is speaking at this event.
Kerin Smollen
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Jesse Zolna

Psychology PhD, qual/quant researcher. Marketing, UX Strategist. Usability Designer. Amateur cook, food lover. Fantasy baseball champion. bio from Twitter

This person is speaking at this event.
Ania Rodriguez

Interaction design experts specializing in conducting user research to help get the facts for their clients! Quantitative & Qualitative Pros. bio from Twitter

Next session in Ballroom C

12:30pm AVAdventure: Digital, Handheld, User-defined Storytelling in Action by Adam Stackhouse

16 attendees

  • Brian Krausz
  • Dan Berger
  • Daniel Levine
  • Dawn Marie B
  • mårten jönsson
  • Kerin Smollen
  • Key Lime Interactive
  • Luciana Misura
  • Marty DeAngelo
  • Martha McLean
  • Rachel R
  • Andrew Richards
  • Yesenia Sotelo
  • Suissa Messer
  • Lindsay Wyler
  • Jesse Zolna

14 trackers

  • Anette Henningson
  • Becky Minervino
  • Robin Stevens
  • Bruno Alves Mendonça
  • Chris Sweet
  • Gordon Kennedy
  • Herb Zoota
  • PF Samuelson
  • Jake Przespo
  • kathybabb
  • liangcw
  • Mark
  • Patricia Marinho
  • Stephanie Fletcher

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Time 11:00am12:00pm CST

Date Sat 12th March 2011


Ballroom C, Austin Convention Center

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