The Elevation of Black Women in New Media

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

The “Elevation of Black Women in New Media” panel will consist of 4-5 successful web entrepreneurs coming together to help new media websites and/or blogs targeted to women of color help take their blog/website to the next level. Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.

LEVEL: Beginner

About the speakers

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Kathryn Finney

Big Hair, Big Bags, Big Ideas. Sequins make me happy. AOL Top Ten Women in Money. Black Enterprise- 40 under 40. bio from Twitter

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Deanna Sutton

Editorial Director of Clutch Magazine and VIBE Vixen. I ain't about drama - so I flip my peace sign up (c) Pac Div bio from Twitter

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Angela Benton

Founder @NewMEAccel + Founder/Publisher @BlackWeb20 #noWackDemos bio from Twitter

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Shane Roberts

Meet the Frugivore. bio from Twitter

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Susan Morgan

Next session in Room 10AB

12:30pm Tech Power to the People! Digital Community Engagement by Miriam Perez, Latoya Peterson, Salina Brown and John Keefe

9 attendees

  • Angela Benton
  • Cat Posey
  • Deanna -Dede- Sutton
  • Kathryn Finney
  • Kiratiana
  • Nichelle Stephens
  • Shane Roberts
  • Shalama Jackson
  • Hustlin' Impressions

1 tracker

  • Christina Xu

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Time 11:00am12:00pm CST

Date Sat 12th March 2011


Room 10AB, Austin Convention Center

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