How the USPS Should Implement Social Media

A session at SXSW Interactive 2011

  • Amber Hutchins

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

If there is one organization that should embrace social media, it's the United States Post Office. Instead, the USPS ignores social media, actively shunning it. In this session, the presenters looks at the USPS, offering suggestions how it, and other resistant organizations, can and should implement social media.

In this day and age, it's difficult to imagine any organization, much less one with 596,000 employees and revenues of $68 billion, not having a social media strategy. Yet the United States Post Office does not have a social media strategy. There is no Facebook page, no Twitter account. It doesn't engage with customers or listen and try to fix complaints. To inform people of the upcoming proposed postage increase, the USPS used only traditional media.

Creating buy-in for social media can be a difficult task. Like the Post Office, your company might be resistant to change or not see the value in social media. In this session the presenters will look at the USPS, examine why it may not be embracing social media, and outline a plan for the Post Office if it did want to start a social media program.

LEVEL: Advanced

About the speaker

This person is speaking at this event.
Amber Hutchins

Next session in TX Ballroom 5-7

12:30pm Social Media and the NBA: Where It's @ by Tariq Ahmad

5 attendees

  • Andrea Genevieve
  • Bev Godwin
  • Corey Gehrt
  • Katie Davison
  • The People's Pope

15 trackers

  • Anthony Bruno
  • Robin Stevens
  • Daniel Joseph Byrd
  • David Swinney
  • Derek Curtis
  • emisare
  • Hillary Hartley
  • Andrea Blaylock
  • David Friedman
  • Jason Reynolds
  • Orson Ka'ili
  • kathybabb
  • KevinH
  • Loulia Miller
  • Tan Lam

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Time 11:00am12:00pm CST

Date Sat 12th March 2011


TX Ballroom 5-7, Hyatt Regency Austin

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