Intrigue Me: Writing Compelling, Credible Content

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

Although the web as a medium - and the web industry in general - promotes a somewhat informal community culture, its standards are absolute. Competition continues to evolve our definition of "exceptional" in order to efficiently separate the pioneers from the posers.

But when it comes to content, are the boundaries still too informal? Have we been so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we're apathetic to (correctly) adding a space between "log" and "in".

I say, no way Jose (The question is, do you? And who is Jose, anyway?)

Since designers and developers have been busy creating intensely standards-based work, it's understandable that they haven't necessarily kept sharp on their written word. But without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide: am I intrigued enough to *do* something?

In this session, I'll discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Stephanie Hay

big hair bio from Twitter

Next session in Capitol A-D

12:30pm Yes, It's Quiz Time: News as Infotainment by Evan Smith, Julia Turner and Elise Hu

34 attendees

  • Joey deVilla
  • patrickweir
  • Amy Hayes
  • Andrew Cohen
  • Arelia Jones
  • Andrea Zediker
  • Randi Bender
  • D. Keith Casey, Jr.
  • Clay Delk
  • Chris Sweet
  • Dave DeSandro
  • jerome courtial
  • Mr. Addenbrooke
  • Jorge Martinez
  • Jason Garber
  • Jon Lim
  • Justine Jordan
  • Jeff Whitmire
  • Kelly Abbott
  • Kevin Powers
  • Katie Davison
  • Thorsten Lückemeier
  • Michael Crider
  • nickcharles61
  • Jessica Barnett
  • Greg Robleto
  • Sarah Khan
  • Steph Hay
  • Suissa Messer
  • Elisabeth Hoelzl
  • Stefan Nowak
  • Derek Flanzraich
  • Tom Whitwell
  • Audrey Vaughn

38 trackers

  • Logan Bazar
  • Alissa Hurley
  • Andrea Nordgren
  • Anna Manasova
  • Ben Spaulding
  • Bev Godwin
  • Paul Boag
  • Bryan Jones
  • Brian Truax
  • Brian Duggan
  • Darby Frey
  • Derek Curtis
  • Annette
  • Gordon Kennedy
  • PF Samuelson
  • Dan W
  • Jenn Howard
  • Josepf Haslam
  • Wade Austin
  • kathybabb
  • liangcw
  • Liang Shi
  • Loulia Miller
  • Mandy Shunk
  • Matt Le Gresley
  • Georgetta Nicol
  • Online Prism
  • Patricia Marinho
  • Pelle Sten
  • Pete Hwang
  • Phil Hawksworth
  • Scott McCaughey
  • Jake Lowry
  • Shelley Cook
  • Simon Doggett
  • tolleson, terry
  • TechSmith
  • Eamonn Murphy

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Time 11:00am12:00pm CST

Date Sat 12th March 2011

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