Let's Hook Up: Brands, Celebs, and Non-profits

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision.

We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans.

In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Katie VanLangen

Director of Strategic Partnerships at Iraq and Afghanistan Veterans of America bio from Twitter

This person is speaking at this event.
Chris Brewer

Lance Armstrong Foundation LIVESTRONG communication guy / cycling reporter dude / proud cancer survivor bio from Twitter

This person is speaking at this event.
Paul Rieckhoff

Observer of things. Social entrepreneur, activist, advocate, writer. Founder & CEO, Iraq & Afghan Vets of America (@IAVA). Fighting to make a difference daily. bio from Twitter

Next session in Room 6AB

12:30pm Inclusive Design: Creating Beautiful, Usable & Accessible Websites by Sandi Wassmer and Ian Pouncey

19 attendees

  • Andrew Sobol
  • Arjan van de Steeg
  • Rocco Stallvord
  • Dan Gebler
  • emisare
  • Stephen R. Fox
  • Grant K Norwood
  • Jenn Howard
  • johnnyrotten67
  • kajsabengtsson
  • Katie VanLangen
  • Chris Brewer
  • Meg Guegan
  • Patrick Harrington
  • Georgetta Nicol
  • Paul Rieckhoff
  • Rory ︻╦╤─
  • Sanford Dickert
  • Shiso Social

14 trackers

  • Andrea Nordgren
  • Bruno Alves Mendonça
  • Brian Truax
  • Gordon Kennedy
  • Marieke Hensel
  • PF Samuelson
  • Jason Reynolds
  • liangcw
  • Mandy Shunk
  • Jeff Putthoff, SJ
  • scldn
  • Shelley Cook
  • Sean Steinmarc
  • Alan Colmenares

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Time 11:00am12:00pm CST

Date Sat 12th March 2011


Room 6AB, Austin Convention Center

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