Saturday 12th March, 2011
11:00am to 12:00pm
Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision.
We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans.
In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.
Director of Strategic Partnerships at Iraq and Afghanistan Veterans of America bio from Twitter
Lance Armstrong Foundation LIVESTRONG communication guy / cycling reporter dude / proud cancer survivor bio from Twitter
Observer of things. Social entrepreneur, activist, advocate, writer. Founder & CEO, Iraq & Afghan Vets of America (@IAVA). Fighting to make a difference daily. bio from Twitter
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