Marketing in the Moment

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

While brands have become increasingly networked, they fail to maintain the fluidity and agility of the average user, many major brands are at risk at failing in their marketing efforts, or succumbing to more agile competitor. This session lays out the new marketing landscape, and demonstrates how brands will need to reinvent themselves.

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Rob Garner

VP, Strategy at iCrossing; Officer, SEMPO Board; DFWSEM Assoc. founder. Writing book, Search and Social, Wiley/Sybex, Nov release. MediaPost writer since '06. bio from Twitter

Next session in Salon E

12:30pm Collaboration Nation: How Side-Projects Can Keep You Relevant by Noah Stokes and Phil Coffman

15 attendees

  • Stan Phelps
  • Alissa Hurley
  • Briankrat
  • Cat Posey
  • domobrien
  • emisare
  • ijbro
  • Jesse Burkunk
  • Maggie Hibma
  • Mike Bianchini
  • Georgetta Nicol
  • Joel Smith
  • Rob Garner
  • Steve Wing
  • Trisha Jackson

18 trackers

  • Chris Heathcote
  • Sean Patrick Henry
  • Brian Truax
  • Cliff Whitecoat
  • Derek Curtis
  • Dan Weingrod
  • Heather Alden
  • PF Samuelson
  • Jenn Howard
  • Jeremy Bell
  • John Payne
  • Liang Shi
  • Mandy Shunk
  • Online Prism
  • Patricia Marinho
  • Shelley Cook
  • chris valdez
  • Alan Colmenares

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Time 11:00am12:00pm CST

Date Sat 12th March 2011


Salon E, Hilton Austin Downtown

Session type

Core Conversation

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