Saturday 12th March, 2011
11:00am to 12:00pm
While brands have become increasingly networked, they fail to maintain the fluidity and agility of the average user, many major brands are at risk at failing in their marketing efforts, or succumbing to more agile competitor. This session lays out the new marketing landscape, and demonstrates how brands will need to reinvent themselves.
VP, Strategy at iCrossing; Officer, SEMPO Board; DFWSEM Assoc. founder. Writing book, Search and Social, Wiley/Sybex, Nov release. MediaPost writer since '06. bio from Twitter
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