"It's Nature's Way": Innovative Tech Design Through Biomimicry

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

A social network that functions like a colony of ants. A database that manages and shares information like a slime mold. What can we learn from the obvious? Millions of years of royalty free R&D embedded in nature holds the answers to many of today’s human centered design challenges. In this presentation, co-facilitated by Chris Allen of The Biomimicry Institute and Michael Dungan of BeeDance LLC, learn how a systems approach that mimics nature’s lessons and resiliency can be adapted to technology design. Biomimicry is a proven design process that asks nature for advice. The application of biomimicry is responsible for the development of successful products ranging from Velcro™ and photovoltaic solar panels to advanced seawater desalination methods and more efficient Japanese bullet trains. Bringing a biologist to the design table to explore innovation in IT application development and optimization can unlock new discoveries. The teachings of specific champions in nature that will lead to break-through design thinking will be offered during the presentation. When approached as mentor, model and measure, organisms and whole systems found in the natural world become powerful collaborators. As B2B and B2C users continue to seek out more robust, fast and reliable forms of technology, the answers may not be in the room, but right outside the window.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Kathleen Zarsky

Biomimicry Specialist, systems thinker & practitioner, entrepreneur, founder of BiomimicryTX, endlessly curious, raising even more curious kids bio from Twitter

This person is speaking at this event.
Michael Dungan

disrupting the status (quid pro) quo bio from Twitter

This person is speaking at this event.
Chris Allen

BIOMIMICRY. I love my job. bio from Twitter

This person is speaking at this event.
Holly Harlan

Action Networks; Connect, Learn, Do Sustainability!; Integral; Biomimicry bio from Twitter

Next session in Ballroom A

12:30pm Ordering Disorder: Grid Design for the New World by Khoi Vinh

24 attendees

  • Anonymous
  • blanu
  • Bruce MacVarish
  • Bryan Jones
  • Carrie Stalder
  • Christina Cacioppo
  • Christina Xu
  • Chris Allen
  • Paulien Dresscher
  • Dessy
  • cindy vermeulen
  • Eamonn O'Brien-Strain
  • Holly Harlan
  • Javier Fadul
  • Michael Dungan
  • jeremyet
  • Kaitlyn Trigger
  • Karin Ackerholm
  • kathy zarsky
  • Rowan
  • Mez Hopking
  • Seth Daulton
  • TyKisha
  • vikramtank

31 trackers

  • Anna Debenham
  • Allison McCarthy
  • Arena Reed
  • Brian Truax
  • Charlie Park
  • Brian Duggan
  • danielc
  • Dawn Marie B
  • emisare
  • Jeremy Van Fleet
  • Dan W
  • Joe
  • Iskander Smit
  • Jay Patel
  • John Keefe
  • Jason Nakai
  • Wade Austin
  • kathybabb
  • KevinH
  • Kevin Powers
  • liangcw
  • Mandy Shunk
  • Marcus Lillington
  • Matt Le Gresley
  • Pelle Sten
  • Craig Saila
  • Steve Conover
  • tolleson, terry
  • Tibet Sprague
  • Todd Budnikas
  • Yann Madeleine

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Time 11:00am12:00pm CST

Date Sat 12th March 2011


Ballroom A, Austin Convention Center

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