Staying Alive: Can Indie iPhone Game Development Survive?

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

In the fourth year of game development, the AppStore has evolved from an indie gold mine to a competitive corporate marketplace. How can an indie developer adapt?

Every member on this panel has experienced large success in the iPhone market along with their share of failures. In addition, every member on this panel is a developer themselves, touching the content and code directly while also juggling biz-dev, marketing, and PR.

This panel will dissect the rise and fall of an indie developer. What makes some developers close up shop vs. what makes some developers prosper (and others hang on by the skin of their teeth)?

From a technical standpoint, we will discuss tips and tricks for developing for the iPhone. We will discuss what the technical difficulties with tailoring your game to the iPad vs. iPhone. And we will discuss which features in the latest hardware / SDK are worth taking advantage of.

Then we will follow the development through to market and discuss tips and tricks on how small developers can promote their games. What sort of strategies seem to be working? What strategies are dead ends?

Finally, we will discuss where we see the future of indie development going. And what’s next after the iPad?

Note: This panel will have a mix of technical and creative, with both programmers and content creators on the panel.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
David Kalina

Co-owner of Tiger Style, creators of Spider: The Secret of Bryce Manor and Waking Mars. bio from Twitter

This person is speaking at this event.
Steve Broumley

Video Game Programmer bio from Twitter

This person is speaking at this event.
Peter Franco
This person is speaking at this event.
Alan Knitowski

Happily married ex-military serial entrepreneur and father of four beautiful, talented and athletic kids. bio from Twitter

This person is speaking at this event.
Heather Kelley

Next session in Room 12AB

12:30pm Indie Game Developers: What Platform Suits You? by Jack Buser, Sophia Coney, Jesse Vigil, Jamil Moledina and Rade Stojsavljevic

16 attendees

  • Joey deVilla
  • Alan Knitowski
  • Heather Kelley
  • Rodrigo Franco
  • Carson McDonald
  • David Kalina
  • Dave DeSandro
  • Dessy
  • Johan Kuijt
  • Jon Lim
  • Michiel Berger
  • Andrew Pepperrell
  • Reuno
  • Stephen Broumley
  • Ralph Brandi
  • Vero Pepperrell

17 trackers

  • Logan Bazar
  • Arena Reed
  • Ryan McCormack
  • Bruno Alves Mendonça
  • Darby Frey
  • Derek Curtis
  • finn
  • ii, inc.
  • KevinH
  • liangcw
  • Mandy Shunk
  • mandy whaley
  • Mikael Nerde
  • Nida Zada
  • Christian Giordano
  • Martijn Verver
  • Eamonn Murphy

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Time 11:00am12:00pm CST

Date Sat 12th March 2011


Room 12AB, Austin Convention Center

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