We Are Browncoats: Leveraging Fan Communities for Charity

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:00am to 12:00pm (CST)

“One Film, Five Charities and No Sleep” is another great title for this panel discussing Browncoats: Redemption, the independent film based in the world of Firefly/Serenity created by Joss Whedon (Buffy, Angel, Dollhouse, Dr. Horrible).

The mission of the project is two-fold: create a new film making model and raise over $500,000 for five charities supported by the cast and creator of the original TV and movie.

There is a desire for many to make films and for others to do charitable works. The creative team of the film project Browncoats: Redemption have found a way to leverage a passionate and dedicated community to call for volunteers, build a community, promote a film, and raise tons of money for charity.

Over the last two years 160+ volunteers, many with no film industry experience, have filled 200+ roles in different phases of the project. The thing that ties them all together is that they are fans of Firefly. They are Browncoats.

The film’s creators will discuss the project along with how they leveraged online media distribution models and social media tools to build the community, recruit volunteers from all over the country to be a part of the production, and most important, grow the audience and momentum in preparation for the film’s release.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Michael Dougherty

Dare you to dream the way that I believe. My tweets are my own opinion. bio from Twitter

This person is speaking at this event.
Steven Fisher

Entrepreneur, Film Maker, Author, Pilot, Musician and kinda funny (so I've been told). Passion for #innovation #socialbiz #trends #UX #coworking and #craftbeer. bio from Twitter

Next session in TX Ballroom 1

12:30pm Are Your Customers a Crowd or a Community? by Thomas Knoll

6 attendees

  • blanu
  • D. Keith Casey, Jr.
  • Tara
  • Steven Fisher
  • tommy mccubbin
  • Mike Dougherty

7 trackers

  • André Luís
  • Ben Ward
  • resting grumpy face
  • Jason Reynolds
  • Joseph J Schmitt
  • lovisa
  • Shelley Cook

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Time 11:00am12:00pm CST

Date Sat 12th March 2011


TX Ballroom 1, Hyatt Regency Austin

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