What The Government Can Learn From Amazon

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:30am to 11:45am (CST)

Have you ever bought something on Amazon and wondered, "Why isn't buying a passport as easy as this?"

With over 300 million people in the United States, there is certainly room for improvement how their lives are recorded, updated and exchanged. If the Arpanet was created to provide a centralized, communications network, why are we not taking advantage of this access to lower costs and reduce data errors? Amazon processes, ships, and delivers packages all over the world and can now predict delivery within 12 hours of ordering. Why does your driver’s license take two weeks?

We will explore what advances in digital data records and key benefits including: savings on redundant data entry and mistakes, less identity theft and fraud, rewarding efficiency and creating social benchmarks. The other side of this data coin includes managing expectations, privacy, security and opt-out from such programs.

RFID’s in passports, pets and popcorn seem like the stuff of science fiction. GPS location tracking in cell phones are common place and you can throw a device into your kid’s backpack for peace of mind they made it to school. With over 170 million smartphones sold in 2009, there is clear evidence people are eager to manage their lives on the go and personal records maintained by the government is a great starting point.

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Adria Richards

Developer Evangelist for @SendGrid. YouTube partner and creator. Coder. TED 2013 attendee. Snowboarder. Embrace your inner nerd. bio from Twitter

Next session in Ballroom E

11:45am Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience by Laura Godfrey

12 attendees

  • Adria Richards
  • Bev Godwin
  • Cat Posey
  • erwin blom
  • Jed Sundwall
  • Kiratiana
  • Katie Davison
  • Loulia Miller
  • TH Schee
  • William Eggers
  • wilbertbaan
  • Steven Randazzo

27 trackers

  • Francesco D'Orazio
  • Arena Reed
  • Robin Stevens
  •  Chris Heuer
  • Chad Keck
  • Alex Howard
  • Dr. Goddess
  • Frank Chiachiere
  • Hillary Hartley
  • Jake Przespo
  • Julia Eisman
  • Jenn Gustetic
  • John Keefe
  • kathybabb
  • Kevin Koehler
  • Leonard
  • liangcw
  • lovisa
  • Martha McLean
  • Mark
  • Herman Kuiper
  • Rachel Mercer
  • Trish Lawrence
  • roycifer
  • Shannon Darrough
  • Tom Henrich
  • Audrey Vaughn

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 11:30am11:45am CST

Date Sat 12th March 2011


Ballroom E, Austin Convention Center

Session type


Session Hash Tag


Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session