Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience

A session at SXSW Interactive 2011

Saturday 12th March, 2011

11:45am to 12:00pm (CST)

Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Laura Godfrey

Manager of GobiernoUSA.gov, official gov't information in Spanish bio from Twitter

Next session in Ballroom E

12pm Open Government through Participation: Designing Successful Online Consultations by Tim Bonnemann

6 attendees

  • Bev Godwin
  • Gui Ambros
  • lauragodfrey
  • Loulia Miller
  • Mark Hall
  • Rudy

4 trackers

  • Daniel Pineyro
  • Hillary Hartley
  • John Keefe
  • Chrys Wu

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When

Time 11:45am12:00pm CST

Date Sat 12th March 2011

Where

Ballroom E, Austin Convention Center

Session type

Future15

Session Hash Tag

#GobiernoMobile

Short URL

lanyrd.com/scqyp

Official session page

schedule.sxsw.com/…event_IAP7039

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