Are Your Customers a Crowd or a Community?

A session at SXSW Interactive 2011

Saturday 12th March, 2011

12:30pm to 1:30pm (CST)

The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community.

But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Thomas Knoll

Building @clippPR to help put the relationships back in PR. Community architect for 16+ years. Advise startups on community, product and marketing: 415-935-3547

Next session in TX Ballroom 1

3:30pm Real World Moderation: Lessons from 11 Years of Community by Matt Haughey

29 attendees

  • Alissa Hurley
  • Betsy Weber
  • Briankrat
  • Bryan Jones
  • Carrie Stalder
  • Dan Joyce
  • Dean Cruse
  • Elizabeth Ducoff
  • jessica moreno
  • Gerard Ramos
  • ijbro
  • Jesse Burkunk
  • Julia Prior
  • kickme444
  • Malcolm C. Ong
  • Georgetta Nicol
  • Margaret Rosas
  • Per Winroth
  • Raphaëlle Heaf
  • Rick Cusick
  • Ricky Yean
  • Sarah Rapp
  • Elisabeth Hoelzl
  • Stefan Nowak
  • Noelle Weaver
  • Thomas Daly
  • Thomas Knoll
  • Martin Thörnkvist
  • Martijn Verver

46 trackers

  • Ajay Ramachandran
  • AJ Vaynerchuk
  • Anna Manasova
  • Chris Heathcote
  • Arena Reed
  • Paul Boag
  • Sean Patrick Henry
  • Bruno Alves Mendonça
  • Brian Truax
  • Carli McKinney
  • Christina Ng
  • Cristiano Dias
  • Jasmine Trabelsi
  • Don Cruse
  • Gail Doggett
  • Gina Trapani
  • Gordon Kennedy
  • Heather Alden
  • PF Samuelson
  • Hillary Hartley
  • James Weiner
  • Jay Patel
  • Jenn Howard
  • Jory
  • Justine Jordan
  • James Stewart
  • Orson Ka'ili
  • Kevin Powers
  • Kirsten Schelper
  • liangcw
  • Liang Shi
  • Loulia Miller
  • lovisa
  • Ben Tesch
  • Ferg Devins
  • Online Prism
  • Patricia Marinho
  • Pete Hwang
  • Kevin Dugan
  • Raj Samuel
  • Shelley Cook
  • TechSmith
  • Tiffany Monhollon
  • Eamonn Murphy
  • Gavin Bell

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Time 12:30pm1:30pm CST

Date Sat 12th March 2011


TX Ballroom 1, Hyatt Regency Austin

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