Benefits of Highly Responsive Community Engagement Strategy

A session at SXSW Interactive 2011

Saturday 12th March, 2011

12:30pm to 1:30pm (CST)

•Built an active community who values the instant engagement our strategy provides on this social media channel
•CustomerCare provides an integral part of our engagement and is a key player as are communications, marketing and other business units in the organization who all contribute to our goals in social media
•It’s not about how many tickets you close, but whether you help customers by engaging them through the community directly and what engagement does for a brand on Facebook.
•Will discuss strategies to efficiently address Care needs leveraging other digital assets like online video and support forums as community size increases.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Christopher Baccus

Executive Director Digital Media @GolinHarris. Detroit sports fan. Father of identical twin boys. I also talk cars, food, marketing, and review @GasStationTacos bio from Twitter

Next session in Hill Country CD

3:30pm Kicking Community Ass: Building Better Influence by Sudha Jamthe and Dave Peck

20 attendees

  • Aimee Woodall
  • Betsy Weber
  • Carli McKinney
  • Chris Baccus
  • Dan Joyce
  • Dean Cruse
  • elysa ellis
  • Heather Alden
  • PF Samuelson
  • ijbro
  • Katie Felten
  • keithmcarthur
  • Matt Keeler
  • Mikael Nerde
  • Jim Durbin
  • Stef Brooijmans
  • Marc Sexton
  • Trey Biggs
  • Troy Lachance
  • Vik Doddi

23 trackers

  • Ajay Ramachandran
  • Allison McCarthy
  • Bev Godwin
  • Bruno Alves Mendonça
  • Carrie Stalder
  • Chris Brashear
  • Chad Keck
  • Chris Sweet
  • Gail Doggett
  • Greg Berry
  • Jay Patel
  • Joe Cox
  • Josepf Haslam
  • Wade Austin
  • liangcw
  • lovisa
  • Chris Carter
  • Patricia Marinho
  • Pelle Sten
  • Raj Samuel
  • Shelley Cook
  • TechSmith
  • Tiffany Monhollon

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Time 12:30pm1:30pm CST

Date Sat 12th March 2011


Hill Country CD, Hyatt Regency Austin

Session type

Core Conversation

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