Add an eventBrand Journalism: The Rise of Non-Fiction Advertising
A session at SXSW Interactive 2011
Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic.
Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well.
In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.
LEVEL: Intermediate
About the speakers
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Video/Film Director and Producer bio from Twitter
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Manning the signal box of big train set. http://tinyurl.com/ddq5q6 bio from Twitter
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Founding partner at Knock Twice. Content strategist who hates the word content. Aspiring mandolinist. bio from Twitter
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Mischevious media mediator, mad scientist storyteller, irregular tweeter & CEO of GMD Studios. bio from Twitter
Next session in Ballroom F
3:30pm Storytelling through Advertising: Engaging Players in Online Games by Manny Anekal and Mike Sego
25 attendees
34 trackers
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