Brand Journalism: The Rise of Non-Fiction Advertising

A session at SXSW Interactive 2011

Saturday 12th March, 2011

12:30pm to 1:30pm (CST)

Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic.

Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well.

In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Bob Garfield

Video/Film Director and Producer bio from Twitter

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David Eastman

Manning the signal box of big train set. http://tinyurl.com/ddq5q6 bio from Twitter

This person is speaking at this event.
Kyle Monson

Founding partner at Knock Twice. Content strategist who hates the word content. Aspiring mandolinist. bio from Twitter

This person is speaking at this event.
Brian Clark

Mischevious media mediator, mad scientist storyteller, irregular tweeter & CEO of GMD Studios. bio from Twitter

Next session in Ballroom F

3:30pm Storytelling through Advertising: Engaging Players in Online Games by Mike Sego and Manny Anekal

25 attendees

  • Alyssa Jones
  • Amy Hayes
  • Arjan van de Steeg
  • Brad
  • Bruno Alves Mendonça
  • Brian Truax
  • Richard Crowley
  • Rocco Stallvord
  • Dean Cruse
  • Paulien Dresscher
  • Dawn Marie B
  • David Eastman
  • edwardboches
  • Erica Carnevale
  • Brian Clark
  • Jane Kovacs
  • Joshua Duncan
  • Katie Felten
  • Katrina Cabrera
  • Kyle Monson
  • Lalai
  • Nick Faber
  • Nick Parish
  • Patricia Marinho
  • Rory ︻╦╤─

34 trackers

  • Andrea Nordgren
  • Chris Heathcote
  • Antonio Kaplan
  • Allison McCarthy
  • Jessica Clark
  • Brad Belote
  • Bryan Jones
  • Cristiano Dias
  • Dawn Borglund
  • Derek Curtis
  • michael
  • Dan Weingrod
  • Frank Candamil
  • Marieke Hensel
  • Jen Lee Reeves
  • James Stewart
  • kathybabb
  • Kevin Powers
  • liangcw
  • Liang Shi
  • Chrys Wu
  • Marty DeAngelo
  • Mathilde Piard
  • Mez Hopking
  • David Beaudouin
  • Pelle Sten
  • Craig Saila
  • Staci D Kramer
  • Selena Ricks
  • Alex Watson
  • Warren S
  • Stephen Edmondson
  • TechSmith
  • Nick Robinson

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Time 12:30pm1:30pm CST

Date Sat 12th March 2011


Ballroom F, Austin Convention Center

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