Coming of Age Social: Opportunity of Teens Online

A session at SXSW Interactive 2011

Saturday 12th March, 2011

12:30pm to 1:30pm (CST)

While controversy surrounds teenage behavior online, the fact is today's 13-17 year old audience has grown up in the midst of the social media evolution and represents the next big opportunity on the social web. Understanding the impact of the Web on their worldview, communication style and relationship expectations is to be determined, but the opportunities for social media innovators to identify ways to engage and monetize their unique behavior are countless. What's interesting is considering the use of many social media platforms by an audience largely not considered in their development. This panel will bring together a varied group of experts on social media, teenage culture, privacy and safety, entertainment and psychology to discuss the fascinating ways this generation is being shaped by the social web. The panel will discuss best practices at managing the audience as well as what's next with the industry's ability to not only appropriately engage and educate, but innovate for this audience's unique demands.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Nina Khosla

The best defense vs. troll is a more prepared troll. 110% fact backed by SCIENCE and also ponies. - @xarex_erax bio from Twitter

This person is speaking at this event.
Anne Collier
This person is speaking at this event.
Sarahjane Sacchetti

marketing girl in sf. board, project peanut butter. and, of course: proud owner of stella the wonder dog. bio from Twitter

This person is speaking at this event.
Jason Rzepka

MTV pro-social topper, beathead, Brooklynite, master of the single entendre. More: http://is.gd/TTu9aj & http://is.gd/vBIaXK bio from Twitter

This person is speaking at this event.
Matt Britton

CEO of MRY (@MRY). A Mashable social media agency of the year. @FastCompany top 10 most innovative mtkg company. Board member of @CrowdTap. bio from Twitter

Next session in Hill Country AB

3:30pm Humans Versus Robots: Who Curates the Real-Time Web? by Sam Decker, Megan Mccarthy, Jim England, Henry Nothhaft and Xavier Damman

20 attendees

  • Andrea Genevieve
  • Randi Bender
  • Devi
  • Carli McKinney
  • Carmen
  • Christina Cacioppo
  • Dave Curry
  • Dave Knox
  • Devon Smith
  • hugh garry
  • Jason Rzepka
  • Jesse Burkunk
  • Joe Medved
  • Joe Pantuso
  • Matt B. Britton
  • ninakix
  • Patricia Marinho
  • Ricky Yean
  • sarahjane
  • Martijn Verver

22 trackers

  • AJ Vaynerchuk
  • Aleks Krotoski
  • Alper Çuğun
  • Chris Heathcote
  • Brad Belote
  • Bruno Alves Mendonça
  • Brian Truax
  • Daniel Joseph Byrd
  • Dawn Marie B
  • Eric Kramer
  • Jen Lee Reeves
  • Jobmuscroft
  • Orson Ka'ili
  • liangcw
  • Michael Lambert
  • Pete Hwang
  • Rachel Mercer
  • Shelley Cook
  • Erin Ledbetter
  • Tan Lam
  • Todd Budnikas
  • Gavin Bell

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 12:30pm1:30pm CST

Date Sat 12th March 2011


Hill Country AB, Hyatt Regency Austin

Session type


Session Hash Tag


Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session