Saturday 12th March, 2011
12:30pm to 1:30pm
While controversy surrounds teenage behavior online, the fact is today's 13-17 year old audience has grown up in the midst of the social media evolution and represents the next big opportunity on the social web. Understanding the impact of the Web on their worldview, communication style and relationship expectations is to be determined, but the opportunities for social media innovators to identify ways to engage and monetize their unique behavior are countless. What's interesting is considering the use of many social media platforms by an audience largely not considered in their development. This panel will bring together a varied group of experts on social media, teenage culture, privacy and safety, entertainment and psychology to discuss the fascinating ways this generation is being shaped by the social web. The panel will discuss best practices at managing the audience as well as what's next with the industry's ability to not only appropriately engage and educate, but innovate for this audience's unique demands.
The best defense vs. troll is a more prepared troll. 110% fact backed by SCIENCE and also ponies. - @xarex_erax bio from Twitter
marketing girl in sf. board, project peanut butter. and, of course: proud owner of stella the wonder dog. bio from Twitter
CEO of MRY (@MRY). A Mashable social media agency of the year. @FastCompany top 10 most innovative mtkg company. Board member of @CrowdTap. bio from Twitter
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