Internet Crisis Communications in Latin America

A session at SXSW Interactive 2011

Saturday 12th March, 2011

12:30pm to 1:30pm (CST)

This session will be presented in SPANISH. Esta sesión será presentada en ESPAÑOL – Crisis de Comunicación en Internet en Latinoamérica. SXSW Latin America programming hashtag: #sxswLatAm
The Internet is a great place for people to exchange opinions and complain about the things they don’t like. Enterprises, brands and famous people are continuously exposed to consumer anger. This can sometimes escalate into a crisis for corporate as well as personal brands.
In this session I’ll try to define and explain what an online communication crisis is and what isn’t. I’ll provide examples of crises, including the most extreme cases, what to do after a crisis and suggestions for proactive actions to protect brands, companies, personal reputations, and how to facilitate conversations with people and consumers in case a crisis arises. My presentation is focused on Latin American companies and audiences, and explain the cultural differences in crisis communications between the U.S. and Latin American countries.
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I just voted for Crisis Communications On The Internet in Latin America at http://PanelPicker.sxsw.com You can vote for #sxswLatAm programming too!
- Si te gusta nuestra propuesta y votarás por ella, ¡por favor dile a tus amigos en Twitter!
Ya voté por Crisis Communications On The Internet in Latin America en http://PanelPicker.sxsw.com ¡Tú puedes votar para programación de #sxswLatAm también!

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Oscar Rojas

Políticamente INcorrecto. Hago estrategias de comunicación digital y relaciones públicas. Sólo opiniones personales. RTs no son endorsement. bio from Twitter

Next session in Rio

3:30pm Latinas in Technology: Beauty, Brains and Blogging by Kety Esquivel

1 attendee

  • Oscar Rojas

2 trackers

  • Daniel Pineyro
  • lovisa

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Time 12:30pm1:30pm CST

Date Sat 12th March 2011

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