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Latino Link: Marketing to Spanish-Speakers Using Digital Platforms

A session at SXSW Interactive 2011

  • Ana Grace

Saturday 12th March, 2011

12:30pm to 1:30pm (CST)

Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.

LEVEL: Beginner

About the speakers

This person is speaking at this event.
Ana Grace
This person is speaking at this event.
Joe Kutchera

Digital + social marketing • Author of Latino Link • Working on new book about immigrant entrepreneurs - Who do you recommend I interview? bio from Twitter

3 attendees

  • Joe Kutchera
  • Raul Colon
  • The People's Pope

6 trackers

  • Daniel Pineyro
  • Joe Pantuso
  • kathybabb
  • Loulia Miller
  • lovisa
  • Shelley Cook

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When

Time 12:30pm1:30pm CST

Date Sat 12th March 2011

Session type

Core Conversation

Session Hash Tag

#latism

Short URL

lanyrd.com/scqzx

Official session page

schedule.sxsw.com/…event_IAP7270

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