Saturday 12th March, 2011
12:30pm to 1:30pm
Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.
Digital + social marketing • Author of Latino Link • Working on new book about immigrant entrepreneurs - Who do you recommend I interview? bio from Twitter
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