Social Media and the NBA: Where It's @

A session at SXSW Interactive 2011

Saturday 12th March, 2011

12:30pm to 1:30pm (CST)

Research on the NBA is vast. Research on social media is growing. But research on the intersection of the NBA and social media is very limited. I conducted research on how NBA fans use social media (specifically Facebook and Twitter) to support their favorite NBA teams, and results will be discussed. This presentation will also show how social media is changing the way NBA fans connect and keep up with their favorite teams, how teams are reaching out to fans, and how teams can improve their social media presence. Examples of how teams are using social media to connect with fans, as well as suggestions on how teams of all sports and sports leagues can make better use of social media to engage their fans will also be discussed.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Tariq Ahmad

Social Media researcher and teacher. Projects focus on sportsbiz, social media, and LBS. Founder #smsports, co-host #smsportschat Thursdays 9p ET. bio from Twitter

Next session in TX Ballroom 5-7

3:30pm Know Your Meme by Brad Kim, Andrew Baron and Don Caldwell

9 attendees

  • Daniel Levine
  • Greg Horowitz
  • Andrea Blaylock
  • Jon Lim
  • luciemclean
  • Danielle Szetho
  • Shion Deysarkar
  • Jason Silverstein
  • Tariq Ahmad

11 trackers

  • Alissa Hurley
  • Bruno Alves Mendonça
  • Daniel Joseph Byrd
  • David Swinney
  • Helen Chi
  • Jake Przespo
  • Jay Patel
  • Orson Ka'ili
  • Patricia Marinho
  • Shannon Darrough
  • Tan Lam

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Time 12:30pm1:30pm CST

Date Sat 12th March 2011


TX Ballroom 5-7, Hyatt Regency Austin

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