Why Can't Startups and Advertisers Play Nice?

A session at SXSW Interactive 2011

Saturday 12th March, 2011

12:30pm to 1:30pm (CST)

After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?

On the panel:
Gloria Lin, Head of Biz Ops for Flipboard
Charlie Taylor, GM of Digital for Volkswagon America
Kaitlyn Trigger, Sr. Strategist at AKQA
Jay Adelson, CEO of SimpleGeo, Cofounder Revision3, former CEO of Digg

About the speakers

This person is speaking at this event.
Jay Adelson
This person is speaking at this event.
Kaitlyn Trigger

Creator of @Lovestagram. Product manager @TaskRabbit. Avid eater, reader, urban explorer, and metaphor maker by night. bio from Twitter

This person is speaking at this event.
Charlie Taylor
This person is speaking at this event.
Gloria Lin

product at Flipboard bio from Twitter

Next session in Salon C

3:30pm Collaboration Over Competition by Jay Baer, Derek Neighbors, Kristie Wells and Sally Strebel

22 attendees

  • Audrey Matthias
  • Andrea Hong
  • brenton
  • Dan Berger
  • DJ Saul
  • Elizabeth Ducoff
  • jessica moreno
  • Jeremy Van Fleet
  • Geraldine Le Roux
  • Heather Capri ツ
  • Gloria Lin
  • Jay Adelson
  • Jon Lax
  • Kaitlyn Trigger
  • Manix Kalv
  • Marcelo Somers
  • Mike Krieger
  • Michael Leis
  • Robbie Whiting
  • Zvi Band
  • Tibet Sprague
  • vikramtank

18 trackers

  • Ajay Ramachandran
  • Bruno Alves Mendonça
  • Cristiano Dias
  • Evan Doll
  • finn
  • Herb Zoota
  • PF Samuelson
  • Dan W
  • Mark R. Andrus
  • Massimo Sgrelli
  • mylztrini
  • Patricia Marinho
  • Paul Maiorana
  • Rachel Mercer
  • roycifer
  • Warren S
  • Todd Budnikas
  • Eamonn Murphy

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Time 12:30pm1:30pm CST

Date Sat 12th March 2011


Salon C, Hilton Austin Downtown

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