Keynote: Seth Priebatsch

A session at SXSW Interactive 2011

Saturday 12th March, 2011

2:00pm to 3:00pm (CST)

The last decade was the decade of social. The coming one will be the decade of games. Over the past years, a few key companies have built, and now maintain, a powerful framework to foster digital connections between our friends, family and colleagues. What comes next is another framework, not another social layer, but a "game layer". And it'll be even bigger. Instead of trading in social connections, the game layer traffics directly in human motivation. It's not about the number of followers you have, or how many people "like" you, but about how you can leverage game mechanics to achieve all sorts of great things. Use them cleverly and they can enhance education, empower local businesses and make your life more fun and more rewarding. Use them incorrectly and well... it's less good. Join Seth Priebatsch, Chief Ninja of SCVNGR, for a deep dive into the coming game layer, what to be excited about, what to fear and why your life is about to become a lot more fun.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Seth Priebatsch

Chief Ninja of SCVNGR & LevelUp. (www.scvngr.com | www.thelevelup.com) bio from Twitter

Next session in Ballroom D

3:30pm Reality is Broken: Why Games Make Us Better by Jane McGonigal

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When

Time 2:00pm3:00pm CST

Date Sat 12th March 2011

Where

Ballroom D, Austin Convention Center

Session type

Keynote

Session Hash Tag

#GameLayer

Short URL

lanyrd.com/scrcb

Official session page

schedule.sxsw.com/…event_IAP000325

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