All Grown-up: Brand Mascots in the Digital Age

A session at SXSW Interactive 2011

  • Emily Reid
  • Derek Fridman

Saturday 12th March, 2011

3:30pm to 4:30pm (CST)

Why doesn't Toucan Sam Twitter? Where's the Pillsburry Doughboy to poke on my mobile phone? And which one of the Snuggle Bear Facebook pages is real? Join us for a pow-wow on how you take your brand characters out of the 1980's TV commercials and place them in the social and interactive world.

There's no napping when your characters are in the digital age. We'll talk about preparing your characters personality, environment and lingo for the demands of the "always-on" consumer. And what about the character's of tomorrow? We'll look at concept to completion, how a brand creates and introduces a new cast of characters ready for today's digital stage and beyond.

Similar to my grandmother who doesn't understand these "crazy kids and their internets", mascots need to take up residence in the digital world, make some friends, and tweet about their day.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Emily Reid
This person is speaking at this event.
Derek Fridman

Next session in Salon E

5pm Interactive Marketing Horror Stories by Steve Lundin and Richard Laermer

9 attendees

  • Amy Mabli
  • Dave Christensen
  • Corey Gehrt
  • Jay Patel
  • Jesse Burkunk
  • Julia Prior
  • kajsabengtsson
  • roycifer
  • Sean Steinmarc

9 trackers

  • Ajay Ramachandran
  • Andrea Nordgren
  • Chris Heathcote
  • Anette Henningson
  • Brian Truax
  • Marieke Hensel
  • PF Samuelson
  • Rachel Mercer
  • Shelley Cook

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Time 3:30pm4:30pm CST

Date Sat 12th March 2011


Salon E, Hilton Austin Downtown

Session type

Core Conversation

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