Behind the Curtain: Secrets of Mobile Application Wizardry

A session at SXSW Interactive 2011

Saturday 12th March, 2011

3:30pm to 4:30pm (CST)

A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications.

The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development.

This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Paul Gelb

Head of Strategy @ MoPub bio from Twitter

Next session in Salon J

5pm Augmented Reality for Marketers: Future of Consumer Interactions by Lynne d Johnson and John Havens

38 attendees

  • Allison Wagner
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  • burin
  • Craig Howarth
  • Sandeep Parikh
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  • Eamonn O'Brien-Strain
  • Fred Beecher
  • Dave Christensen
  • Grant K Norwood
  • Chris Clarke
  • Javier Fadul
  • Jack.
  • Jason Grandelli
  • Jed Sundwall
  • Jon Lim
  • Wade Austin
  • Kate Ho
  • Charles Klein
  • Marko Karppinen
  • Matt Andrews
  • Georgetta Nicol
  • Michael Leis
  • Chris O'Connor
  • Paul Gelb
  • Robbie Whiting
  • Robert Leefmans
  • roycifer
  • Rodolfo Ruiz
  • poptune
  • Stef Brooijmans
  • Stephen Edmondson
  • Steven Follis
  • the daniel
  • Ben Combee

36 trackers

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  • PF Samuelson
  • ii, inc.
  • Jason Nakai
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  • Kyle Martin
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  • Marla Erwin
  • Mark Meeker
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  • Mark
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  • Mikael Nerde
  • Jason Lewis
  • Rachel Mercer
  • Salim Virani 🇪🇺
  • Shelley Cook
  • Paul Solomon
  • TechSmith
  • Todd Budnikas
  • Tom Henrich
  • Ruthie BenDor
  • William Lawrence

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Time 3:30pm4:30pm CST

Date Sat 12th March 2011


Salon J, Hilton Austin Downtown

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