Care and Feeding of Blogs and Book Contracts

A session at SXSW Interactive 2011

Saturday 12th March, 2011

3:30pm to 4:30pm (CST)

Tricia Lawrence hosts a mix of authors/publishing/social media/Internet marketing experts to talk about maintaining a blog, ramping up a blog, and getting a book deal from that blog. Tricia and the panel will explain how publishing currently works, how publishing has changed in the past year, and a few of the best tips and tricks (and plenty of resources) for people interested in the blog-to-book wave. Tricia and every single one of the panelists believe that the Internet is the world's biggest brand maker and also come from the point of view (which several of the panelists share with everyone without shame constantly) that authors and bloggers are capable of becoming bigger brands than traditional publishers. Tricia and her panel also explain some of the emerging electronic publishing options (Kindle, iBook, Booklocker, CreateSpace) as well as showing off a bit of their Internet marketing backgrounds by encouraging bloggers to get connected, build their tribe, and create raving fans, all with a mind to someday sell back to those fans--that tribe--their latest books and infoproducts. Tricia and the panel of experts believe that authors are uniquely poised to capitalize on the social media boom. Tricia and her fellow panelists will present personal successes and social media and Internet marketing strategies to benefit everyone in attendance.

LEVEL: Advanced

About the speakers

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Stephen Johnson

community catalyst. brand architect. social business strategist. proud papa. martini drinker. brings the disco. Founder @Altitud3 social impact agency. bio from Twitter

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Mary Glenn
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Matthew Holt

I know, I'm not fond of me either... bio from Twitter

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Tricia Lawrence

Social media strategist/agent intern for Erin Murphy Literary; chocolate addict, reader, writer, teacher, speaker. bio from Twitter

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Pamela Slim

Web-developing child-rearing Fulham-supporting Mac-loving ale-drinking geek. bio from Twitter

Next session in Creekside

5pm The Secret Lives of Content Sites by Alicia Navarro

6 attendees

  • Stephen Johnson
  • pslim
  • Trish Lawrence
  • Matthew Holt
  • Simon St.Laurent
  • Steven A. Lowe

8 trackers

  • bryanconnor
  • Diane Cook-Tench
  • Annette
  • PF Samuelson
  • Josepf Haslam
  • Katie Felten
  • Liang Shi
  • Shelley Cook

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Time 3:30pm4:30pm CST

Date Sat 12th March 2011

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