Collaboration Over Competition

A session at SXSW Interactive 2011

Saturday 12th March, 2011

3:30pm to 4:30pm (CST)

The old way of thinking tells small businesses to worry about competitors. Worrying takes the focus off the business. By collaborating with competitors the focus remains on the client and business goals. Take for instance the WordPress theme design company StudioPress. StudioPress recommended other theme design companies to add to the Page.ly power ups page. Because of these actions and more, they've increased their recognition, branded themselves as a benevolent leader, and gained respect within the community. GangPlank, a collaborative workspace, started as a few web firms who decided to share their business secrets. They decided to combine their efforts and work together under the same roof. There was enough room for more so the space was opened up to the public. Now the space has increased from 5k sq ft to 16k sq ft and is funded by the city of Chandler. Learn these tactics and more from a highly qualified panel of experts who live this philosophy daily.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Jay Baer

The most re-tweeted person in the world among digital marketers. Author + speaker + Prez of consultancy & media company @Convince http://convinceandconvert.com bio from Twitter

This person is speaking at this event.
Derek Neighbors

Pragmatic Idealist bio from Twitter

This person is speaking at this event.
Kristie Wells

Founder and President of @SocialMediaClub. Communications Lead @GetSwipp. Connector. Communicator. Spender of @ChrisHeuer's money. bio from Twitter

This person is speaking at this event.
Sally Strebel

Co-founder of @Page.ly. I value relationships and finding the win/win. bio from Twitter

Next session in Salon C

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37 attendees

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  • Cat Posey
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  • Derek Neighbors
  • Corey Gehrt
  • Grey Garner
  • Grace Rodriguez
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  • Iris Kavanagh
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  • Josepf Haslam
  • Julia Prior
  • Justine Jordan
  • Kat Mandelstein
  • Kristie Wells
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  • Maggie Hibma
  • Mick Darling
  • Georgetta Nicol
  • mrsungo
  • Noah Sacksteder
  • Patrick O'Keefe
  • Raphaëlle Heaf
  • Rory ︻╦╤─
  • roycifer
  • Sarah Khan
  • Lee Dale
  • Jim Durbin
  • Marc Sexton
  • Derek Flanzraich
  • Tibet Sprague
  • Trey Biggs

36 trackers

  • Ashley Novak
  • Arena Reed
  • Adam Terror Lindsay
  • Sean Patrick Henry
  • Robin Stevens
  • Bryan Jones
  • Brian Truax
  • Chiara Bernasconi
  • Carrie Stalder
  • Brian Duggan
  • Derek Curtis
  • PF Samuelson
  • Helen Chi
  • Jake Przespo
  • Jen Lee Reeves
  • Jenn Gustetic
  • José Padilla
  • Justin Silva
  • kathybabb
  • Katie Felten
  • Loulia Miller
  • lovisa
  • Mathilde Piard
  • Margaret Rosas
  • Online Prism
  • Peter Fasano
  • Trish Lawrence
  • Rick Cusick
  • Ryan Tinker
  • Sanford Dickert
  • Shelley Cook
  • tolleson, terry
  • Joe Newton
  • Thomas Daly
  • Ted Leung
  • Martijn Verver

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Time 3:30pm4:30pm CST

Date Sat 12th March 2011


Salon C, Hilton Austin Downtown

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Books by speaker

  • Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)
  • Youtility for Accountants: Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)
  • Youtility: Why Smart Marketing Is about Help Not Hype

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