Know Your Meme

A session at SXSW Interactive 2011

Saturday 12th March, 2011

3:30pm to 4:30pm (CST)

This presentation is a high-level explication of contemporary memes. Through entertaining examples, the following topics will be addressed in a fast paced, throughly visual, entertaining and academic presentation:

How does a viral video become a meme?
Distribution factors.
What is the categorical ceiling of a meme's reach?
Quantifying the value of transmitters.
The boundaries of legal gray areas.
Forced memes (i.e. How does one force or identify a forced meme?)
The psychological effects of exposure to a global audience.
Tactics vs. Strategies for extinguishing memes.
The qualities of timeless memes vs memes of yesterday.
Life cycles of memes.
Aggregating realtime statistics for predicting.
Predicting memes.
Memes in the future.

The presentation will be organized according to several larger threads that play through almost all memes. While the definition of a meme can include the extremities of logic from the micro to the macro, this presentation will assume a definition related to today's internet culture, as described by the Know Your Meme Internet Meme Database.

LEVEL: Advanced

About the speakers

This person is speaking at this event.
Brad Kim

THEY CALL ME BAD KIM. bio from Twitter

This person is speaking at this event.
Andrew Baron

Creator of @Rocketboom, @KnowYourMeme and @Magmavideos bio from Twitter

This person is speaking at this event.
Don Caldwell

Memes. bio from Twitter

Next session in TX Ballroom 5-7

5pm Zombies Must Eat: How Genre Communities Make Money by Drew Daywalt, KW Low and Skot Leach

44 attendees

  • Audrey Matthias
  • Jon Burkhart
  • Andrew Baron
  • Andrew Dupont
  • Katie Sunstrom
  • blanu
  • Devi
  • Casey Pugh
  • Dan Berger
  • DJ Saul
  • Darren Delaye
  • Dessy
  • Don Caldwell
  • Mr. Addenbrooke
  • Lindsey Simon
  • Geraldine Le Roux
  • amanda grandel
  • Greg Horowitz
  • Brad Kim
  • hugh garry
  • Jackie Balzer
  • Jamie Wilkinson
  • Jesse Burkunk
  • Jason Schwartz
  • Julia Prior
  • Bill Keaggy
  • Kirstin Butler
  • McKee Floyd
  • Georgetta Nicol
  • ɹǝɯoɹʞ (dılɟ) dılıɥd
  • Marcin Wichary
  • Jason
  • Rob Myers
  • Rory ︻╦╤─
  • Samuel Cole
  • Sanford Dickert
  • Steve Conover
  • Erik Michaels-Ober
  • Zvi Band
  • Tobias Leingruber
  • R. Kyle Everett
  • Tibet Sprague
  • Tom Whitwell
  • Andy Baio

47 trackers

  • Joen
  • Brad Dougherty
  • Beau
  • Ben Ward
  • Jessica Clark
  • Camille
  • Brian Truax
  • Abhilash
  • Carrie Stalder
  • Carli McKinney
  • Michael Pusateri
  • Chris Sweet
  • Jasmine Trabelsi
  • Daniel Joseph Byrd
  • Dave Curry
  • Dawn Marie B
  • Gail Doggett
  • David Friedman
  • Jenn Howard
  • John Manoogian III (jm3)
  • Jory
  • Joseph J Schmitt
  • Justin Shreve
  • Orson Ka'ili
  • kellan
  • liangcw
  • Liang Shi
  • Ben Tesch
  • Mathilde Piard
  • Gene Smith
  • Online Prism
  • Pelle Sten
  • Pete Hwang
  • Paul Maiorana
  • Brett Camper
  • @r4vi
  • Rafael Torres
  • roycifer
  • Raj Samuel
  • Schuyler Erle
  • Simon Doggett
  • Erin Ledbetter
  • Tan Lam
  • TechSmith
  • Tom Rankin
  • Tom Spalding
  • Eamonn Murphy

Sign in to add slides, notes or videos to this session

Sign in to track this session

Tell your friends!


Time 3:30pm4:30pm CST

Date Sat 12th March 2011


TX Ballroom 5-7, Hyatt Regency Austin

Session type


Short URL


Official session page


View the schedule



See something wrong?

Report an issue with this session