Latin America's Digital Middle Class: Six Key Insights

A session at SXSW Interactive 2011

Saturday 12th March, 2011

3:30pm to 4:30pm (CST)

Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Joseph Crump

Head of Strategy and Planning bio from Twitter

Next session in Sabine

5pm Latin America: The Future of Online Games by Sergio Monsalve, Esteban Sosnik, Juan Franco and Andy Kleinman

3 attendees

  • Joe Crump
  • Marcelo Tripoli
  • Patricia Marinho

8 trackers

  • Alissa Hurley
  • Bruno Alves Mendonça
  • Daniel Pineyro
  • kathybabb
  • Loulia Miller
  • lovisa
  • Rafael Torres
  • Alan Colmenares

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Time 3:30pm4:30pm CST

Date Sat 12th March 2011

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