Storytelling through Advertising: Engaging Players in Online Games

A session at SXSW Interactive 2011

Saturday 12th March, 2011

3:30pm to 4:30pm (CST)

What do Gillette’s Venus, Disney’s Alice in Wonderland and Skittles have in common? They have all successfully used virtual worlds and game play mechanics to engage players online. Social games, in particular, continue to be a growing form of entertainment, reaching nearly one out of every two Internet users and offering a unique platform for marketers to reach a specific target audience. However, social games always face the challenge of engaging players in a meaningful way without annoying them or detracting from the online experience. This session shares case studies from leading companies and discusses practical ways that brands have turned to social gaming to develop immersive campaigns that actually engage users and keep within a game’s narrative – and the serious risks of doing it wrong.

LEVEL: Intermediate

About the speakers

This person is speaking at this event.
Mike Sego

I love playing and making games. I'm currently CEO at Gaia Interactive, makers of Gaia Online and Monster Galaxy. bio from Twitter

This person is speaking at this event.
Manny Anekal

Global Director, Brand Advertising @zynga bio from Twitter

Next session in Ballroom F

5pm Brand Consistency Is Killing Digital Advertising by Justin Cox

23 attendees

  • Alessio Gianni
  • Chuck Fletcher
  • Cristiano Dias
  • Dan Berger
  • jerome courtial
  • cindy vermeulen
  • domobrien
  • Carlos Orozco
  • hugh garry
  • Jesse Burkunk
  • Joe Sano
  • Jon Lim
  • Jeff Whitmire
  • Koen Verhagen
  • mannyanekal
  • Meg Guegan
  • Mike Sego
  • Patricia Marinho
  • Sean Singleton
  • Reuno
  • Robbie Whiting
  • TechSmith
  • The People's Pope

10 trackers

  • Abbi Siler
  • Carson McDonald
  • Patricia Cich Lee
  • Dawn Borglund
  • Dan Weingrod
  • Marieke Hensel
  • Joe Cox
  • liangcw
  • lovisa
  • Pelle Sten

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Time 3:30pm4:30pm CST

Date Sat 12th March 2011


Ballroom F, Austin Convention Center

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