Text-to-Donate Fundraising for Non-Profits

A session at SXSW Interactive 2011

Saturday 12th March, 2011

3:30pm to 4:30pm (CST)

Bridge Communities (bridgecommunities.org), a Chicago non-profit, is dedicated to transforming the lives of homeless families. Bridge holds an annual Sleep Out Saturday (bridgecommunities.org/Sleep-Out-Saturday) fundraising event each November where participants are encouraged to spend a night outdoors to experience what it must be like to be homeless. Participants sleep in sleeping bags on the ground, tents, and cardboard boxes!

This year's event will be supported by an online pledge system allowing individuals and teams to create profiles, specify goals, and monitor progress. We're also excited to try to create some social media stir.

A corresponding text-to-donate campaign (i.e. text "help" to 55555 to donate $10) will be featured in local radio and TV spots, online, and via e-newsletters. Text-to-donate and text-to-pledge is new territory for most non-profits...especially smaller ones...but an area that many are interested in (based on the emergence of mobile technologies and technology preferences of younger people who prefer texting and social media to e-mail and other traditional communication efforts).

This session will summarize Bridge Communities' Sleep Out Saturday fundraising efforts, detail the logistics of setting up and running a text-to-donate campaign, explain the difference between a text-to-donate and a text-to-pledge campaign, and report the degree of participation and overall success experienced by Bridge Communities through this campaign.

LEVEL: Beginner

About the speaker

This person is speaking at this event.
Todd Reifenrath

Web technology guy, co-founder of Webitects.com, father of two young boys, real estate investor, scuba diver, golfer (I try). bio from Twitter

Next session in Room 5ABC

5pm Semantic Web Unlocks Shale Gas Plays by Arthur Keen

7 attendees

  • Chiara Bernasconi
  • C.J. Jackson
  • Charles Klein
  • Philip Mervis
  • Jeff Putthoff, SJ
  • Shannon Darrough
  • Todd Reifenrath

9 trackers

  • Andrea Nordgren
  • Robin Stevens
  • Dawn Nicole Baldwin
  • David Wright
  • Stephen R. Fox
  • Jason Reynolds
  • Jenn Howard
  • Shelley Cook
  • Ruthie BenDor

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Time 3:30pm4:30pm CST

Date Sat 12th March 2011


Room 5ABC, Austin Convention Center

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Core Conversation

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