No. Great Minds Do Not Think Alike

A session at SXSW Interactive 2011

Saturday 12th March, 2011

3:45pm to 4:45pm (CST)

Where do good ideas come from? Diversity. There is a growing body of evidence showing that cognitive diversity can play a powerful role in increasing the ideation and innovation capacity of a group or community. This session unpacks cognitive diversity, shows how it can drive better outcomes and examines some things that can get in the way.
As General Patton said; “If everyone is thinking the same thing, then someone isn’t thinking at all.” If a group of people are considering something that matters, there will be some disagreement. Pursuing better solutions requires that we are willing and able to create social spaces where we can surface and recombinate those differences.
We often avoid those differences because there is tension there. If you want the benefit that diversity brings, you have to be able to contain the tension that comes with it and that is where a lot of individuals and groups fall short. They avoid or deny differences because it is easier and safer.
Even if we have an intuitive appreciation for the fact that different perspectives can be valuable, human nature can still get in the way. Things like stereotypes, assumptions, implicit association, attribution errors, and cognitive biases can have a profound impact on our considerations of others, regardless of our intentions. We can however, reduce the impact of our drive to judge and categorize so that it does not prevent us from creating robust intersections of differing perspectives.

LEVEL: Intermediate

About the speaker

This person is speaking at this event.
Joe Gerstandt

keynote speaker | freedom fighter | freak-flag flier bio from Twitter

Next session in Ballroom E

4:45pm Violence: An Equal Opportunity Hater by Steven Thibodeau

14 attendees

  • Andrea Nordgren
  • Randi Bender
  • Ryan McCormack
  • Darren Gibbons
  • Louise
  • Emilia Blom
  • joe gerstandt
  • John Payne
  • Lee Bryant
  • Matt Keeler
  • Carmen A. Medina
  • Georgetta Nicol
  • Herman Kuiper
  • Tibet Sprague

23 trackers

  • Anonymous
  • Arena Reed
  • Bruno Alves Mendonça
  • Carrie Stalder
  • Chad Keck
  • danielc
  • Darby Frey
  • Davide 'Folletto' Casali
  • Hillary Hartley
  • hugh garry
  • Jason Wehmhoener
  • Jay Patel
  • liangcw
  • Liang Shi
  • lovisa
  • Mark R. Andrus
  • Mathilde Piard
  • Mike Stenhouse
  • Pete Hwang
  • poptune
  • Shelley Cook
  • Amy Taylor
  • Gavin Bell

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Time 3:45pm4:45pm CST

Date Sat 12th March 2011


Ballroom E, Austin Convention Center

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