The Art of Immersion: Tron

A session at SXSW Interactive 2011

Sunday 13th March, 2011

5:00pm to 6:00pm (CST)

In July 2009, after a 27-year-hiatus, the story of Tron began anew when Flynn's Arcade reopened at Comic-Con. The Flynn Lives alternate reality game, created by 42 Entertainment, was the beginning of an elaborate lead-in to 2010's Tron: Legacy, a live-action 3-D movie with unprecedented digital effects. As the original Tron, released in 1982, became a cult classic, Disney struggled for years to devise a followup. When they finally came up with the right story, they decided to tell it not just on the movie screen but through a variety of media experiences, including video games and the ARG. The goal was to recreate Tron as an immersive world for fans to explore as deeply as they like. Long championed by 42 Entertainment and by producer Sean Bailey at LivePlanet (his partnership with Matt Damon and Ben Affleck), this ambitious new form of storytelling has now been embraced by Disney and by a new generation of Tron fans. But how does it really work? At this panel the key players involved will explain their ambitions, their motivations, the lessons they've learned, and the difficulties they've confronted as they pioneer a new form of narrative for the 21st century.

LEVEL: Intermediate

About the speakers

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Adam Horowitz

I'm a writer and producer and love the Yankees bio from Twitter

This person is speaking at this event.
Edward Kitsis
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Susan Bonds
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Frank Rose

Author of The Art of Immersion, published 2011 by Norton, and West of Eden. Correspondent for Wired. Blogging on the future of narrative. bio from Twitter

19 attendees

  • Ashley Novak
  • Adam Horowitz
  • Antonio Kaplan
  • Adam
  • Frank Rose
  • Jason Grandelli
  • Jesse Burkunk
  • edward kitsis
  • Jon Lim
  • keithmcarthur
  • Omar Green
  • Malcolm C. Ong
  • Marcin Wichary
  • Peter Bihr
  • Reinier Ladan
  • Simon Staffans
  • Tantek Çelik
  • Troy Lachance
  • vikramtank

19 trackers

  • Allison McCarthy
  • Ryan McCormack
  • Paul Mison
  • Nikki Jeske
  • Julia Higginbottom
  • Amy Greenlaw
  • Hans verschooten
  • Iskander Smit
  • Jason Rutherford
  • John Tokash
  • Katie Felten
  • liangcw
  • Liang Shi
  • lovisa
  • Mick Darling
  • Scott McCaughey
  • Shelley Cook
  • tolleson, terry
  • Ted Leung

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Time 5:00pm6:00pm CST

Date Sun 13th March 2011


Room 12AB, Austin Convention Center

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Books by speaker

  • The Art of Immersion

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